In the hotel industry, social media marketing is one of the best ways to advertise your property with a large audience. Social media not only helps with advertising or promoting your business, but it also helps in engaging with the audience and establishing a relationship with them. 

Here in this blog, we will discuss Tips to Master Social Media Marketing for Your Hotel in 2024.

A digital marketing strategy that uses social media platforms (such as Instagram, Facebook, YouTube, Pinterest, etc) to engage with regular customers or new users is called social media marketing.

Here, you can promote your brand and offers to your ideal customers and encourage some new ones to become your customers.

To promote your brand you just need to create social media content, that can engage people and attract them with your deal.

Let’s discuss some tips that can help you to become a master in social media marketing for your hotel.

Reputation management

Hotel reputation management means monitoring and influencing about how your hotel is perceived online. It involves keeping track of posting, reviewing sites and optimizing your site for search, engaging on social media,  and much more.

You can hire a special team for reputation management.

Post regularly

While creating trendy content, it is also important to post frequently about your hotel deals or events. There should not be a huge gap between the two posts.

Because posting rarely can diverse the audience from your hotel’s social media. Which may also result in losing your audience. 

Apart from this posting regularly on your hotel’s social media can be beneficial for your hotel in many ways:

• Increased awareness about your property, offers, and facilities.
• Chances to increase the web traffic rate of your hotel website.
• Attract new customers.

Focus on visual content

Visualizing your property on a social media platform is the best strategy for social media marketing for hotels.

Visual content can be a video, image, or infographic of your hotel rooms, interior, exterior, etc.

Since visual content is more engaging than text, we can conclude that uploading visual content is more beneficial for the social media marketing of your hotel.

(Tip: Use high-quality images and videos. Create reels, short videos, and memes of your hotel’s interior & exteriors, also use proper hashtags as per content)

Use influencer marketing

In influencer marketing, a celebrity gives their personal opinion about any specific brand they use. Their positive reviews about your hotel and the services you give to your guests can positively impact the increasing number of guests who check-in to your hotel.

Influencers are the people who have built a reputation for their knowledge and expertise on a specific topic in social media. People trust their opinions and try to follow their lifestyles.

So, investing in influence marketing can give you a huge return. People nowadays prefer personal opinions over a traditional marketing platform. 

1. Find an influencer with a huge fan following.
2. Try to contact them, and ask them to stay at your place and promote it. In return of which you may offer them a great offer or a free stay with food.
   Ask them to capture maximum images and videos of your hotel while staying.

(Tip: Just make sure to inform them about every service and facility you provide to your customers and everything that you think can attract customers.)

3. Use it on your hotel’s social media as well.

Allow your audience to speak

The hotel industry is a type of industry where you can not say that your services and facilities are the best. 

Since there is always a chance to make some changes or add new facilities or add-ons in your hotel for improvement.

So getting the audience’s opinion can be a superb idea for improving or adding new things.
For this you can spread a survey forms and ask some questions to your audience like:

• What thing they most like in the hotel industry?
• What things do they want to experience in their next hotel stay? And so on,

Also, you can ask your audience to comment on your post.

We may conclude that social media marketing is a game-changer in the hotel industry.
Since, with the help of social media marketing, you can engage with a huge audience and attract them with a single piece of content.

If you are a hotelier and want to boost your hotel business, then implement these tips for your social media marketing strategy.

If you are a hotel keeper and looking for a free hotel booking software, then this Free hotel booking software can help you.

QloApps offers various hospitality technology services such as PayPal Checkout(a payment gateway), Tours and Packages, Channel Manager, Cloud PMS, 100+ Add-ons, and many more.

To get started with this cost-effective and user-friendly software, just download it and add your property on QloApps.

If you have any suggestions, please share them on the QloApps forum.

For any technical assistance, kindly raise a ticket.