I think it is the time when most of us have understood the importance of social media marketing. But if some of us is still keeping it out from his Hotel Marketing then it is a crime!
We are at the end of 2018 almost, so it is the time when social media marketing has become a must. Ergo, I will try to take an account on what are the benefits of Social Media Marketing and How we should do it.
There are many reasons behind the success of social media as a marketing tool. Social media provide us a platform where we can reach a mass of people in minutes. It is up to us that to how much extent we can get profited from it.
So here are some apprehensions for the use of Social Media.
To bring more and more traffic to our website, we publish content. The traffic on this content can be increased multiple time with the help of social media.
Okay, let us think about that. If you publish an article on your website then how anyone will know about it. SEO is not an instant answer, it can take months or days at least for your post to get ranked.
And no one is going to have a dream about that too.
Sharing your content on social media platforms is an answer.
If you are regularly active on social media accounts then it is very beneficial for your brand. People start knowing your brand and also they start interacting with it.
Especially for small hotels. if you want to create a buzz around yourself then do not forget to make a noise on social media. Make brand accounts and pages on various social media platforms and inform people about your various services.
Social Media is one of the cheapest sources of marketing. It only takes your time and efforts to maintain your social media page. You can play around in any kind of budget.
That is why Social Media is a boon for you.
One of the biggest advantages of social media marketing over traditional marketing is it allows you to evaluate your efforts and results.
You are provided with the stats which give you insights into how your marketing campaign is going on. You can always check what people are liking and what not.
Based on these insights you can plan your further steps to be taken,
Social Media is a two-way interaction tool. You can interact with your audience and hear directly from your guests what they like about your hotel and what they do not like.
So use visual content like images and videos to create an interaction. Apart from you, always ask for the reviews and feedback from your guests.
You can also sponsor a giveaway, do a webinar or a live video.
Now when you have decided to include social media marketing in our Hotel marketing campaign then a question arises,” how to do it effectively”
So here are the steps which should be followed.
- The first step of ant work is to check the current status. So get an idea where are you standing
- Now plan what you exactly want and what is your goal
- Select the social media platforms which suit your hotel business style
- Identify your targeted audience on these platforms
- Now make irresistible profiles. It can be a page or brand account. Fill in your genuine details and choose engaging description.
- Now create content and share it. You can share your blogs form your hotel website or just create a new content on these platforms
- Always keep an eye on the stats and act accordingly
We aspire to serve the hotel industry with our product QloApps and that process we have taken a step forward by launching the QloApps Forum. So please raise any of your issue on our Forum.
For any kind of technical assistance, just raise a ticket.