Digitalization of our day to day life has changed the marketing practices a lot.
The dawn of the Internet has paved a new path to reach a large amount of audience in a short interval of time. Every business irrespective of its size and type is marketing its products and services on digital platforms.
And that is why today, the Hotel Industry can utilize digital marketing to earn its pot of gold.
So let us see what digital marketing is and how it can help hoteliers and hotel marketers.
Digital Marketing is the marketing of products using digital channels.
It is an umbrella term for efforts like search engine optimization, social media marketing, email marketing, and content marketing.
Overall the purpose of digital marketing is to target a mass audience.
Wikipedia quoted Digital Marketing as
Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.
Digital Marketing Practices that can help Hotels
The failure of a hospitality establishment can be because of poor location, bad customer services, poor accounting, and poor marketing or advertising.
The following digital platforms can tackle the problem of poor marketing easily.
Your website is your online facade. It should be well-designed to attract visitors. The hotel website gives you the exposure you need. It brings the traffic to you and then with a clear call to action you will get your customer.
Your website presents the overall model of your business. Images on your website, of the services you offer, like hotel rooms, spa and food will help the guests to make an informed decision.
Hence by displaying your products and services on such a large scale can make your business a brand.
Most noteworthy, your website should have an easy booking process. And for that purpose, you can use an online booking system like QloApps
Social Media Marketing
Social media marketing is defined as the use of social networks to promote a product or service. The main purpose of social media marketing is to create brand awareness and build communication with customers.
Furthermore, Social media networks allow the business to know their customers. This information is used to monitor the latest trend in the market and customize the product accordingly.
So first create a goal that you are willing to achieve through your social media campaigns. Then create quality content to share it on relevant social media platforms.
For Hotels, social media platforms like facebook, twitter, Pinterest, and Instagram are very useful.
The targeted goals can be increasing brand awareness, generating leads, and make a loyal customer base.
According to the Content Marketing Institute
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.
Quality content does not just help your business but it has become a necessity to maintain your online presence.
There is no set pattern to write an engaging content but ‘The 80/20Rule’ should always be a big part of your social media strategy. It means just 20% of your content should promote your brand and 80% of the content should gain
the interest of your audience and engage them in conversations.
In the tourism industry, videos and infographics are the interactive content type to get noticed and engage the users.
Search Engine Optimization
Search Engine Optimization is one of the most important practices to get traffic to your website. SEO decides the rank of your website in the search result page of a search engine.
And it is quite simple to understand that higher the rank the higher the traffic you get on your website.
In the era of digital marketing, Search Engines brings a large portion of traffic to your website. So your ranking on the result page of a search engine holds a great significance.
Here is a detailed blog to boost up your Hotel SEO campaign.
Email marketing is sending a commercial email to a person or a group of people.
It allows hoteliers to send promotional offers to their potential customers to motivate them to make bookings.
Email Marketing can be very effective as it makes the customers feel special and the business cares about them.
Emails are also effective in keeping the customer updated. Businesses send emails about every single update regarding bookings, bills and thank you notes.
Whenever we plan a trip we take help of digital platforms. These days, people use the World Wide Web to do everything from flight tickets to hotel booking. So it has become a compulsion even for small businesses to market there products and services extensively on digital platforms.
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