Selecting Excellent Content for Hotel Brands that drives Traffic
Every hotel is unique so selecting content for hotel brands must be on the basis of the services and facilities it provides, the type of guests visiting it, and so on.
Through content marketing hotels can differentiate from other competitors and maintain a competitive advantage in the market.
For successful conversions, you ought to plan the type of content for hotel brands will display on its website.
Your content strategy should be focused on telling your brand’s story and delivering a convincing user experience.
The content must help customers to create a connection with your brand.
That can be done through content that takes them on a verbal and visual journey.
So here are some ways you could use to plan out the best form of content to attract your target customers:
1. Know your Customer well
You must have heard it a million times and that is because it is true in every marketing sense.
Before you even begin considering the content for hotel brands you need to know who exactly your customers are.
You need to identify who you will be talking to through the content – are they leisure travelers, occasional business travelers, families with children, etc.
2. Add Professional Pictures of the Property, Destination, and/or Features
Professional pictures are worth it because they speak a lot to the eyes.
Such images can give a long-lasting first impression to the majority of customers searching for a great experience.
Beautiful pictures of destinations, nearby locations, and tourist attractions places kick in the wanderlust of customers.
You can also highlight other aspects of your destination such as special food, adventurous activities and sports enjoyed by tourists.
On the other hand, blurry or poorly lit photos will not sell your property, no matter how nice it is.
So the professional pictures will build an exciting image of your brand and will encourage them to book a room at your property.
3. Provide Travel Guides
Like many hotels (e.g NH hotels ) you too should provide free and in-depth travel guides to your new and upcoming customers.
Travel guides demonstrate your expertise and generate trust in your hotel.
Therefore, such guides will definitely inspire potential customers to directly reserve their stay at your hotel.
4. Itineraries for Future Guests
Itineraries play a great role in the planning of trips.
The main advantage of an itinerary is that it saves a lot of time and lets travelers get the best experience out of their trip.
So you can show your expert knowledge about your destination.
The simple trick is to study your demography and craft detailed itineraries accordingly.
In this way, you’ll be reaching your target audience and giving them reasons to revisit your website.
For example, Four Seasons Boston hotels provide a family itinerary for traveling families.
It gives information about an array of exciting attractions and fun activities to indulge in.
It also gives ideas of how they can equally enjoy and spend their days in the city.
5. Slide shows to Drive more Traffic
Social Media Today has really cool statistics about SlideShare, that is it is one of the top 150 websites in the world, with 60 million visitors a month and a whopping 3 billion slide views every month.
This alone is proof that slide shows help websites generate a huge amount of organic traffic.
Making slideshows is simple and easy to customize.
They also provide information that is easy to digest. So slide shows with great travel content along with glossy images on your website will draw a lot of eyeballs.
These slides will also strongly inspire customers to share them on social media websites which in turn will increase the traffic flow to your website.
Summary
Through great marketing content for hotel brands, you will be able to create a tantalizing image of your brand in the minds of your customers.
So start working on these tips and get ready to welcome your new guests!
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