In today’s tough hotel business, hotels are always looking for new ways to make more money and be different from others. 

One smart idea many hotel owners are using is changing their hotel websites into places where they can sell more than just rooms. 

By using their website to offer other things besides just rooms, like activities and services, hotels can make more money and make guests happier. In this guide, we’ll look at how to do this step by step.

Understanding the Concept of a Hotel Marketplace

A hotel marketplace is more than just selling rooms. It’s about offering guests different things they might want before, during, and after their stay. This could be things like activities, services, or special deals.

Experiences and Activities

Fun things to do like local tours and activities that guests can book right on the hotel website and hotel website optimization can further help with an online presence.

Dining Options

Choices for eating like booking tables at restaurants, ordering food to the room, or getting meal deals.

Spa and Wellness Services

Relaxing treatments, exercise classes, and wellness packages for guests to enjoy.

Transportation

Getting around options such as rides from the airport, renting cars, or having a chauffeur.

Special Packages

Deals that bundle things together like romantic trips, family vacations, or business travel plans.

Benefits of Transforming Your Hotel Website into a Hotel Marketplace

More Ways to Make Money

Offering different things means hotels can earn extra money besides just from room bookings.

Better Experience for Guests

Having everything in one place makes it easier for guests to plan their trip and also helps to personalize the guest experience. 

More People Booking Directly

If hotels offer special stuff directly on their website, guests are more likely to book there instead of using other websites. This helps hotels make more money without paying fees to other booking sites.

Learning About Guests

Hotels can learn about what guests like and what they do by seeing what they buy on the website. This helps hotels advertise things that guests will like.

Standing Out from Other Hotels

Having a good mix of stuff makes hotels different from others, so more people want to stay there and keep coming back.

Steps to Turn Your Hotel Website into a Profitable Hotel Marketplace

Know Your Guests

Learn what your guests like and how they shop. Find out what’s missing in the market and see if adding more things would work.

Find Special Ideas

Look for unique things that match your hotel’s style and location. Think about teaming up with local businesses to make your offerings even better.

Get the Right Technology

Make sure your website can handle selling safely. Use a booking system that’s easy for guests to use and works well with your website.

Pick Good Things

Choose things that are really good and fit with what your hotel is about. Offer lots of different things so everyone can find something they like.

Dynamic Pricing

Hotel dynamic pricing allows you to adjust room rates based on factors such as demand, seasonality, and booking patterns. 

Hotel Advertising & Marketing

Get the word out about what you’re offering through ads online, emails, and social media marketing. Show why booking directly with your hotel is the best choice.

Learn from Data

Keep track of what guests do on your website and see what’s selling well. Use this info to make your offerings and ads better.

Help Guests when they Need It

Be ready to help guests with questions, booking, or anything else they need. Make sure they feel taken care of.

Keep Improving

Keep an eye on how well your hotel marketplace is doing and what guests think. Change things based on what they say to make it even better.

Conclusion

Changing your hotel website into a money-making hotel marketplace is a big move that needs careful planning, money, and work.

In the world of hotels, it’s important to use new ideas and technology to stay ahead. If your hotel becomes a hotel marketplace, guests will see it as the best place to go for everything they need, not just a room to sleep in.

Make your hotel stand out by offering lots of different experiences and services that guests will remember long after they leave.

Get In Touch With Us!

If you are a hotel owner and looking for Free hotel booking software to manage your property. Then QloApps is the best solution for you.

QloApps offers various features to enhance your hotel business. Such as Virtual tours, Tours and Packages, Channel Manager, Front Desk, Cloud PMS, 100+ Add-ons, and many more.

To get started with this user-friendly software. Just download it and add your property on QloApps.

If you have any suggestions, you can share them on the QloApps forum. For any technical assistance, kindly raise a ticket.