In today’s dynamic hotel industry, guests seek connection and personalized experiences, often found in smaller hotels. A PMS can help build this personalization.
The data you have stored in your PMS will help provide a level of insight into your guests’ preferences. This will shape your offerings and manage your staff more efficiently.
In the following guide, we will focus on how to utilize PMS information to help create memories that will leave a lasting impression on your hotel.
PMS has similarities to an invaluable collection of information about guests. From booking patterns to special requests, data points might help customize your guest’s experience.
Listed below are some primary explanations of why this data is important:
Understanding Your Guests: By analyzing past stay data, you can understand guest preferences, like their favorite room or food, allowing for more personalized services.
It will ultimately allow the guest to develop a sense of endearment towards your hotel.
Helping the Operations: It isn’t simply creating a personalized experience. Your PMS data may improve the productivity of your staff, and placement of rooms, and increase the efficiency of check-in.
Your Revenues can Increase: Understanding what guests enjoy allows you to offer “nice-to-have” upgrades, generating extra revenue without making the check-in process feel too pushy.
Here are some strategies that will help you use your PMS data to create a better, more personalized guest experience:
PMS data helps you communicate more personally with guests. When a booking is made, the system captures details like their stay history, which can be leveraged for more meaningful interactions :
• Send personalized welcome emails featuring local attractions.
• Offer room upgrades or amenities based on previous stay notes.
• Follow up with a thank you email and a discount for their next visit.
PMS data helps propel upgrades /additional services when the time is right. For instance, if you see that a guest has typically booked premium rooms, offer them an upgrade before their arrival.
If a guest enjoyed your spa services before, consider offering them a discount for their next visit or recommending a new treatment. With QloApps, you can automate these offers for greater efficiency.
Quick and easy check-in and check-out are some of the most important elements of having a good guest experience.
You can allow guests to pick their check-in times, or even able to check in online before they arrive, all using PMS data to cut down on wait time when they arrive.
Your system will also quickly notify your staff of any requests and/or preferences noted, allowing your guests’ check-in experience to be even more personalized.
Using PMS data, you can personalize a guest’s experience to fit their individual preferences.
If a guest has particular requests, such as dietary restrictions or bedding choices, the system will alert staff to ensure those needs are addressed. When a guest stays at your hotel, you can:
Modify room settings, like temperature or bed type, to match their preferences. Suggest dining options or activities that resonate with their interests.
Furthermore, recommend experiences that align with their travels, such as leisure tours that fit their vacation goals or meeting room setups that cater to their business requirements.
By tailoring these experiences for each guest, you can create unforgettable moments that encourage them to return for future stays.
Housekeeping and maintenance are vital to guest experience, and PMS data helps manage them efficiently.
For instance, if a guest requests a late check-out, the system adjusts the housekeeping schedule.
PMS can track past maintenance issues to ensure they’re resolved before the guest returns, guaranteeing a clean, well-maintained room every time.
Collecting and responding to guest feedback is crucial for improving hotel services.
By reviewing surveys or online reviews through your PMS, you can identify areas needing improvement, such as room quality, service, or dining options.
Acting on feedback, both positive and negative, shows guests that you care about their experience. This may significantly enhance guest loyalty and help your hotel stand out.
Staying ahead of the guest experience is essential, and using PMS data can give your hotel a competitive edge.
From personalizing messages and upselling services to improving efficiency and offering guests a chance to share feedback, PMS data plays a key role.
The ideas above will help elevate your service. And in turn, you will have happier guests, increased revenue, and a higher percentage of bookings.
Get started maximizing your PMS data today and leverage your hotel into the obvious choice for guests, among a ton of options.
If you’re using QloApps, check to make sure that you are using features like Front Desk Reports so that you can appraise all of the data and then customize the experience for your guests.
As always, if you need assistance for managing your hotel, our QloApps Support Team is here to assist!
