How Can a Solopreneur Successfully Manage a Hotel Alone?
Running a hotel has traditionally meant having a team of people. With the rise of the solopreneur hotelier, that assumption is challenged.
Today, with the impact of technology, one person can do much more.
What is a Solopreneur Hotelier?
A solopreneur hotelier is someone who owns, manages, and operates a hotel, mostly by themselves.
They may have temporary employees or contract help, but the operation heavily relies on personal skills and an effective and efficient approach to using systems.
Why is this becoming a thing?
The idea has gained traction in large part due to the fact that people with a passion for hospitality can embrace modern technology in lean operations.
It is not about how many staff you can employ, but how well you manage your resources.
Some factors include:
– The variety of affordable, cloud-based technologies: Property management systems, automation tools, etc., reduces the amount of work.
– Changing trends in travel: Guests are increasingly seeking out unique, boutique, and niche-type stay experiences.
– Personal branding: Guests are looking for authentic experiences that deal directly with the hotel owner.
Supreme Example of Technology
For a solopreneur hotelier, technology is the best partner. Once the systems are in place, it becomes possible to manage bookings, payments, and guest communications with no reliance on staff.
Components of technology that make it all possible:
- Cloud-based Property Management Systems
- Automated check-in and check-out kiosks
- Smart locks and mobile key access
- Channel managers to manage online booking reservations
- AI-powered chatbots to respond to guest queries
What Problems Can a Solopreneur Face?
The solo hotel operator has to fulfill every role that would normally be separated among multiple hotel team members.
Some of the most common challenges could be:
1. Poor time management during peak seasons
2. Difficulty dealing with emergencies
3. Cannot be physically available to do everything
4. Marketing, accounting, and Operations
What skills can be deployed in a Solopreneur Hotelier’s Favor?
For a solopreneur hotelier to be successful, they must deploy a mixture of skills to fulfill all roles that the property demands.
To set them up for success, it is suggested that they possess the skills below.
1. Organizational Skills
2. Basic Accounting Skills
3. Marketing and Social Media Skills
4. Crisis Management Skills
5. Customer Service Skills
When do I Seek Out Extra Help?
The solopreneur Hoteliers may require extra help in form of a contracted employee, staff (seasonal help), third-party virtual assistant (VA), or business partner.
A few examples could include:
1. Major holiday seasons that are typically sold out due to high occupancy
2. Special events or weddings at the property
3. Large maintenance or renovations
Is it Viable Financially?
Eliminating payroll costs can help the organization become more flexible. However, the need for investment and startup time should not be overlooked.
Pros of staying solo:
- Lower Fixed Costs
- More control of the brand and service
- Closer connection to Guests
Cons:
- Limited scalability
- Burnout
- Reliant on the owner’s health and availability
Tips for aspiring Solopreneur hoteliers
If you want to run your hotel solo, the best way to prepare is to plan for it strategically. All solopreneurs want to run efficiently while keeping their personal touch.
Practical tips:
- Start small to get comfortable with a manageable room count
- Automate repetitive processes
- Create an online presence
- Have backup support that you can trust
- Remember, the guests’ experience matters more than just your occupancy
Where is the solopreneur hotelier going?
The solopreneur hotelier model may not be for some, but the ideals are becoming increasingly popular. With a defined trend towards minimalism, authenticity, and cultures linked to digital.
The solopreneur hotelier of the future will incorporate their passion, ability to adapt to change, and technology.
Final thought
Can one person run a hotel? Absolutely, provided they have the tools, skills, and mindset in place! The solopreneur hotelier exemplifies that hospitality has changed.
Get in Touch
Want to streamline your hotel operations? QloApps is ready to assist!
With QloApps’ Property Management System and Channel Manager, effortlessly manage your hotel and boost your revenue. Contact us today!