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Impact of Mobile Technology on Hotels

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According to a study by Google 48% travel websites were visited by modern travelers in the 2015. That is because they find mobile as a more simpler platform to research. They plan their trips and prefer to book flights and hotel rooms on-the-go. Thus, desktop bookings may become a thing of past, but mobile and other smart devices are certainly the future platforms for hotel bookings.

When travelers start a research they face many problems as they have to plan their trip form start to the end. They turn to their smartphones to find out answers quickly. As these devices help them to find the information they are looking for in a lesser time. As a result the conversion rates for mobile travel sites have grown rapidly by 88%.

There was one more research conducted by Adobe Digital Insights (ADI) that predicted online travel spend in U.S to grow by 5.5% in 2016 resulting in $82.9 billion. The graph shown here displays the predicted growth in online sales of flights and hotels on major holiday weekends like Memorial Day, July Fourth and Labor Day.

ADI online booking travel report 1

 

Through this research it was also discovered that mobile booking trend was on a continuous rise. As of Jan 2016, 21% of online bookings were made through smartphones and tablets.

ADI online travel report 2

 

After looking at the reports and studies it can be concluded that the mobile bookings will rise even more in the future.

We live in a mobile-centric world where travelers want things they are looking for instantly. Many OTAs and branded hotels understand this consumer behavior.

That is why they are finding ways to optimize their websites to increase their online reach and provide various easy booking options to customers at their finger tips.

Hotels must also take advantage of this scenario by finding new ways to interact with guests and build brand awareness.

Here are some important strategies that can help hotels secure more online mobile bookings:

The 21st travelers have less patience and more expectations. There is a need for hotels to provide a mobile-friendly website to guests so they can browse your website through any device.

 

User-friendly websites have high conversion rates. If a website is difficult for guests to navigate then they will immediately shift to other website that provides them a better user experience. Hotels must provide a unique user experience through their website so that user are easily able to access all the vital information such as room types, prices and view high resolution images on their mobile devices.

 

As travelers are in a hurry they would definitely go for a hotel website that would allow them to reserve rooms quickly. Hotels must provide a simple booking experience so that most of the mobile visitors are able to reserve rooms within a few clicks.

 

It is very difficult for customers to enter all their payment details on small screens. It not only wastes their time but annoys them as well. So hotels must use fast and secure payment gateways to save their time and gain trust of customers.

 

Hoteliers need to keep up with the changing pace of technology. They need to focus on using every latest tool at their disposal to meet the requirements of their guests. For now hotels should concentrate on expanding their online presence among the mobile users and win their trust.

 

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Category(s) Hotel Website
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