In this digital era approximately more than 50 per cent of people books their room online.
So, to entice your customer, your hotel website is the best place.
Customers are increasingly using your website as their first point of contact with your company, so doing it right is vital not just for securing a deal.
But also for maintaining a long-term partnership with them and developing a high level of brand loyalty.
To deliver a great user experience in the global market you can use QloApps which gives you a multilingual website.
It is an open-source, online hotel reservation system that helps you to manage both on-desk and online bookings.
Users can check hotel rooms availability in real time and book them online as per their need. Ultimately increasing hotelier’s revenue.
It is free of cost.
Use QloApps, which is a multilingual website to increase direct bookings and place your brand in a positive light.
Multilingual site means to create a website with content in multiple languages.
Thus, visitors of the site can access in different languages.
Once visiting the site the visitor has to select any one language of the multiple languages site is offering.
A multilingual website can often combine different languages on the same website.
Either because the audience is considered multilingual or because the embedded foreign text may be needed.
In 2019 as per the reports of statista there were around 1.27 billion people worldwide speaks English either natively or as a second language.
Even people who are fluent in English will prefer a website in their native language.
9 in 10 Internet users if given choice to choose from languages available, then they will choose their country’s native language while viewing a website.
Thus, you can attract a wide range of customers by including languages other than English.
This way you can show your customers from different geographic locations that you care about them and their language is crucial.
QloApps gives your website with approximately 25 languages which you can use.
Or, you can import any other language of your choice.
For this, you can take the help of website visitor metrics to choose the correct languages for your website.
Track the IP address of visitors from countries.
Evaluate the percentage of domestic and international visitors.
Evaluate the percentage of domestic and international visitors.
See the metrics of the conversion rate and booking rate of both domestic and international visitors.
Find out any country or geographic area with the higher conversion and/or purchasing rate.
Further, to gather more information you can also check your competitor’s data to make a decision.
QloApps comes in different languages, as its administrator panel and default theme are already available in various languages.
Thus, you only have to select the language of your choice. But even if you want you can take the help of translators.
We in QloApps provides you full translation tool for your website.
Thus, you can easily handle your website languages and edit translations of your website.
Making it easier for you to not wait for translators or spend a single penny on website translation.
When consumers have a good experience, they would be more likely to buy your goods or ask you for services while visiting your multilingual website.
With site available to customers in their native language, it demonstrates your concern towards your customers.
And they can easily understand the product or services you are providing and feel a sense of trust and satisfaction.
Hence, customers will feel secure and confident and show a willingness to purchase from you.
It is not necessary to spend a lot of money to expand your company into new markets.
In reality, the most cost-effective and efficient way to engage consumers who speak a different language is via a multilingual website.
By translating your website, you will continue to focus on your global marketing campaign while still being successful by making your website available in different languages.
Providing multilingual content on a website has long been synonymous with a heavy price tag.
Your website can now be converted straight with the click of a mouse, with QloApps
Every international market has its internet searching habits and SEO needs.
Hence, to fulfil each country market needs right after translating your website, you have to make sure to change keywords for different languages.
Every country may different popular keywords.
The first step is to translate your country’s keywords into the other languages and then think about their alternatives phrases in your’s country’s language and then translate these.
See how often one of your possible keywords is used in each business area.
Accordingly, find a combination of prevalent ‘short tail’ keywords and more precise ‘long tail’ keywords to be used in your content.
Moreover, check the keywords your competitors are using and look at your metrics and find out which search terms customers use to find you.
At last, check your performance at least every two months as keyword trends can change rapidly.
From the above points, you can understand the importance of having a multilingual website.
Optimize your website according to the target market of different geographic location.
It will make your customers feel comfortable and familiar with the product or services they will receive.
Moreover, improve your brand awareness, visibility in the global market and eventually increase conversions.
Thus, we can say by using QloApps, you can take the benefits of a multilingual website and increase the reach of your brand globally and enjoy its benefits.
Please share views in the comment box.
If you want to learn about the functionality of QloApps then you can visit this link: QLO Reservation System – Free Open-Source Hotel Booking & Reservation System.
In case of any query, issue or requirement please feel free to raise it on QloApps Forum
