Want to know how SEO and CRO complement each other for your business success?
As the number of internet users is increasing you must make your website visible to your target customers.
Because of the increasing number of internet users, it has become mandatory for businesses to have a powerful online presence.
And we require SEO and CRO for that.
The organic way to reach a high ranking in search engine ranking is called Search Engine Optimization.
The conversion of website visitors into real-life customers depends on the content, user experience, and other factors of a website. This is called Conversion Rate Optimization.
Let’s understand the SEO and CRO in detail. After that, we will look into how SEO and CRO complement each other.
What is SEO?
SEO is an acronym that stands for Search Engine Optimization. It stands for optimizing your website to get organic traffic from the search engine results page.
It is a long term process that helps establish your website more attractive to your search engine.
The search engine wants to deliver those pages on top results to their users that are best in quality and relevant to their searches.
It involves different techniques like meta-tagging, content creation, etc. The base of SEO is keywords and good quality content.
The search engine scans different sites and rewards optimum sites with higher rankings on the search result page.
With content-driven and user-friendly pages, you can attract more target traffic to your sites.
Let’s see in brief what are the benefits of SEO
- It provides relevant information to your user. Thus leads to better user experience.
- It acts as a primary source of leads.
- With better ranking on google engine sites, you can guarantee high conversion rates.
- When you have a better ranking than you can save money on advertising. Thus, it leads to better cost management.
- It helps in promoting your product by creating brand awareness.
What is CRO?
The full form of CRO is Conversion Rate Optimization. As the name suggests, it converts your traffic into your paying customers.
It is the most effective way which includes various strategies and methods to convert your traffic into customers.
Customers can be in the form of the buyer of a product, receiving services, or subscribing newsletter.
Benefits of CRO are-:
- It helps you to understand your customer in a better way.
- When you understand your customer better, it will help you acquire more customers.
- Improvement in CRO drives more profits in your business.
- It will lower your customer acquisition cost.
- Improve your brand image.
We can see both SEO and CRO are different and thus derives different results.
SEO works to increase the number of visitors to the website in an organic manner.
But CRO improves the conversion rate of your website by persuading visitors to take necessary actions.
For the success of a website, SEO and CRO both are equally important.
If the traffic is not sufficient, then the profit derive by CRO is less.
When traffic is in irreverent pages, engagement is lower.
Users are the most important factor you have to consider in both SEO and CRO.
Prioritize the needs and demands of searchers you want to attract and convert.
There is an interconnection between CRO and SEO in a way that a good SEO strongly builds CRO efforts.
Strategies to implement-:
Emphasis on the behavior of users
You clearly define yourself the way different segments interact with your website.
And ways in which you can optimize their experiences.
Good SEO-CRO strategy derives from proper segmentation analysis. So, develop your site accordingly.
The most useful factors for CRO efforts regarding user interaction are-
Time and clicks
In a particular area of your web page, using heat maps measure the number of clicks and attention.
You will know the time spend by people on your web page before returning to the original page.
Direct and repeat traffic
For Google, direct and repeat traffic is an important consistency measure. Google’s search algorithm also gathers Chrome data to assess how often people visit a specific site.
Hence, you can decide which areas require more attention and revisions. You can decide on that basis.
Optimizing keyword and pages
Only high search engine ranking is not effective. Using the right keywords is equally important as it will attract potential users.
The guests use keywords to search the content based on their queries.
Using correct keywords attract more specific guests to your search engines.
Likewise, optimize the right pages means optimize those pages which derive more traffic.
For example- Blogs and Articles pages of your websites are more likely to find out in search results. Thus, we must optimize the content of these pages which add quality and value to it.
On the contrary, a page like check-out is not likely to receive direct traffic. So, it is not crucial to optimize the keywords and content of these pages.
But one must make it user-friendly and easy to load to make it efficient for users to use it.
Thus, choose wisely among pages that require optimization for the search query and which for conversion.
And on that basis optimize them for Search Engine Optimization and Conversion Rate Optimization.
Number of conversion paths
SEO believes that breaking content into multiple steps is not a good idea.
But CRO experts believe that multiple landing pages convert better.
Although there is still an open debate about the best orientation of the site and the conversion route.
There are strong similarities between great SEO and stellar CRO practices.
Design and Content of pages
In both SEO and CRO content plays a major role. Good content attracts backlinks in SEO. And in CRO, quality content wins customers.
Optimizing content is crucial for both Search Engine Optimization and Conversion Rate Optimization.
For CRO, to the point content deliver the message to its visitors.
But in the case of SEO, value content with its target keywords attract organic traffic.
Use related images and videos for making it easier to understand. For better user experience, use user-friendly design.
Enhance UX design to grab the attention of visitors and drive more conversions. Easy to navigate, page loading speed, mobile-friendly websites are a must.
Require Action Buttons
These buttons derive conversions by indicating visitors all the possible actions they can take on the websites.
But they should not be limited to booking, check-out, etc. buttons.
They can also be used in content-driven pages like blogs and articles, like subscribing to newsletter pop-up on your blog page or read more buttons to get more insights into the topic.
Other ways to make your SEO and CRO complement each other
Simplify your mobile application by making it easy to read and focus on its goal.
Make sure there is less number of fields as conversion will be faster.
The book now button should be easy to spot.
Allow guests to make bookings in a few clicks.
Show your website is secure and use HTTPS.
Positive guest’s experience plays a crucial role to attract guests. Hence, post testimonials and other social proofs on your site.
These help readers to know people are enjoying their visit to your hotel.
We can conclude that both CRO and SEO are meant to complement each other. They are dependent on each other for success and deriving more revenue from their guests.
SEO drives more traffic to your websites and CRO engages those traffic that eventually helps to yield profits.
Thus, both SEO and CRO complement each other.
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