Essential Features of Popular Hotel Booking Websites
Let’s be honest. We all know that there are millions of hotel booking websites on the internet. Either you have your own hotel website or you maybe be planning to have one.
But whatever the case, does your website contain the special ingredients to differentiate your hotel website from your competitors?
A hotel website must stay up to date as per the latest trends in hotel website designs. The best and most popular hotel websites help potential guests systematically cater to their needs and make it easy for them to complete their reservation process.
So in this post, we will look into the essential characteristics of popular hotel websites:
1. Clear Content and Information
When we are looking for some quick answers we tend to get impatient. It is a natural human tendency. The same goes for today’s travelers. If visitors don’t get the information required easily, they bounce back and move on to other websites.
This leads to an increase in bounce back rate, thus affecting the hotel website’s rank in search engines. The hotels that understand this tendency of travelers have a website that has a user-friendly and intuitive interface.
Such hotels capture the attention of visitors by displaying clear details about their rooms and prices. They also include a menu on top of the website so that visitors can navigate through the options and easily find the required information immediately.
After searching any hotel the sort and the filter option are given to refine the search.
2. Response Web Design
Travelers can use any type of device to visit a hotel website, maybe they are at home using a desktop to plan for a trip or they are on their way to the office or college and surfing websites through a smartphone.
Therefore, whether it’s a desktop, tablet, or smartphone, famous hotel booking websites are easily accessible through any device.
Smart hoteliers go for a responsive themed hotel website that adapts its appearance according to the device being used to access it.
Thus, to provide a unique user experience over a range of devices, well-known hotels have hotel booking websites with a responsive web design.
3. Enthralling Visual Content
Many hotels use visual content generously so that guests are able to visualize the property. Visual content such as images and videos allows visitors to know more about the property.
Such content makes it easier for guests to discover information about the hotel, and the destination they are heading towards and to imagine how their travel experience will be.
By employing imagery and videos you can make your website more appealing and attractive to visitors.
4. Testimonials and Guest Reviews
Before purchasing a product or service we go online and check for its reviews. Don’t we?
The same goes for travelers. They visit popular review websites to seek out reviews from other guests. This gives them a chance to understand a hotel from the point of view of other experienced guests.
As these reviews come from other guests, it affects the booking decision of travelers. Although a hotel website displays information, it comes from the hotel’s perspective. These reviews provide travelers with unbiased information about the hotel.
However, the best hotel booking websites know how to utilize such reviews. They kindly ask their guests to leave a review on popular review websites, on their website itself, and also display testimonials of previous guests.
Thus resulting in an increased number of direct bookings and revenue.
5. Simple Booking System
When a user finds it difficult and uncomfortable to book rooms, then that hotel website loses a potential client. They immediately abandon the website to book rooms on other websites.
So, to deliver a great user experience well-known hotel booking websites use a simple booking system. This drastically improves direct sales and decreases the chances for visitors to abandon the booking process.
Conclusion
Websites are the first places guests visit to explore information about the hotels. Popular hotels have carefully studied the behavior of visitors to learn about what makes their book directly.
So, they have adopted the essential features into their hotel booking websites to give guests a unique online experience that in turn encourages them to visit the hotel in reality.
Am I missing any features here? Let me know in the comments below.
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