Bringing hotel business back to normal lies on us.
COVID-19’s continue to spread around the world, causing shock and disruption in the hospitality industry.
In this new normal world, we need to be creative.
The hotel that is planning for recovery will lay a solid groundwork for future development.
It requires time, insights, innovation, and business-wide dedication to restoring planning.
Use brainstorming ideas to restart the business, start early and provide a range of business functions.
Understand that our industry success depends on whether customers are feeling safe, cared for, and their services are taken care of or not.
Hence, below are a few ways you can bring your business back to normal.
Post pandemic millennials are more eager to go back and explore the world as per reports.
They are tired of sitting inside their home and yearning to visit places and people after isolation of months.
Hence, it is sensible to target them as your hotel guests once the crisis has waned.
Try to communicate with them through social media about precautions and safety measures you are taking.
They must be transparent in their communication so that their millennial clients feel comfortable to start discovering the globe again.
This way, you can target and attract them to your hotel and revive your hotel business.
Target corporate travelers
The COVID-19 pandemic has rise new problems for the world.
One of the worst-hit markets is the corporate travel industry.
Although pandemic reduces corporate travel, the demand for corporate travel is still there.
Hotel managers should ensure that hotels must have facilities corporate travellers need.
It must provide guests with free wi-fi service, workspace with comfortable sitting arrangement and lighting.
Moreover, a meeting room or business centre will be a great deal.
With Covid-19 continues to impact the industry, corporate travellers now more concerned about their safety.
Hence, create awareness about the safety measures, hygiene, food, technology, etc. your hotel is practising.
Marketing in budget
If you want to hold a grip on the market and generate sales, then marketing in the budget at the time of crises is essential.
Historical data show those who market at the time of crises stay ahead in the competition.
Improve your content, optimize it, add internal links, and promote again when business picks up.
You can also create the Frequently Ask Questions section and list it on your website or;
Make FAQs video and display it on LinkedIn, Twitter, Facebook, YouTube, and other social media platforms.
Record videos and embed them in the blog post for promoting content. Manage online reviews and respond to negative reviews thoughtfully.
Use tools to monitor reviews and improve review strategy. Update your hotel information and make it more appealing in “Google My Business”.
Digital Marketing Strategy
Digital marketing is less costly, more effective, and faster than traditional marketing strategies.
Use organic and paid marketing strategy to optimize the search engine and increase your hotel visibility.
Be in contact with past and future guest
When you stay in contact with past and potential guests, your bookings will boost when travel demand increases.
Try to connect and maintain a strong relationship with them.
If you make an effort to develop strong interpersonal relationships with your visitors, you will get benefits.
Think about ways to provide reassurance or tangible assistance to your guests and stay connected with them.
Use social media, email to keep in touch with them and monitor their needs, satisfaction level. Solve their queries.
Adapting your hotel
Social distancing and hygiene are the new normal.
For ensuring the health and safety of guests hoteliers must adopt this for hotel operation.
Health and safety with regards to food, room, and overall hotel cleanliness remain the top priority.
Post pandemic guests based their decision to visit your hotel when they free it is risk-free.
Re-draw your floor plan to take into consideration the need for social distancing.
It must be followed in all areas like restaurant, F&B outlets, lobby, swimming pool, gym in your hotel.
And communicate it to your customers.
Contactless technologies are essential currently because of the social distancing norms.
People are more than before concern about their health.
So adopting contactless technologies in your hotel is play an important part not only for the safety of health of their staffs and customers.
But customers also feel that the hotel places a priority on their customer’s needs and demands.
You can use mobile solutions to automate payments and refund process in real-time.
Further, the management of staffs is also taken care of by mobile software.
Hence, they can coordinate well from a distance and no need to come in close contact with each other
Human resource action plan
- To ensure a smooth re-opening and resolve the existing obstacles, it is crucial to be organised, express changes you are implementing, and transmit optimism to your staff.
- It’s a smart idea to start compiling as many resumes and applicants as possible. Begin posting job openings and conducting interviews.
- In the post-COVID-19 period, the old standard will be made obsolete for all time. Now is the time to review the new operations manuals, rules, and procedures.
Connect with partners
Use the time on your hands to form partnerships with other influencers.
You can contact them through emails, LinkedIn, calls or hold virtual meetings.
This will expand your brand name and establish rapport with your customers.
You should offer the possibility of new contracts for your favourite travel agencies and local businesses.
From above we can say that to bring the hotel business back to normal you can target millennials, corporate travellers.
Connecting with your guests and partners and communicating your ideas will help your business.
Further, adapt contactless technologies and inform all your past and future customers
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