Use digital marketing tactics to capture Millennials attention and get an impactful return on investment.
The Millenials are tremendously active on social media and share their journeys, adventures, visits, and
Likewise many of their experiences on social media.
Hence, taking this generation in confidence will be fruitful for your brand.
The trick to gain their loyalty is to get their attention and capture them.
For this, you have to analyse various digital marketing tactics and use digital tools to market your brand online i.e., on the internet.
To ease your job, we have gone through some strategies which you can implement and save your precious time.
Here are the list of few digital marketing tactics to capture millennials
Scrutinize modern travelers
Before implementing any strategy you must first understand millennials.
In this era where sharing memories, experience and having an opinion to be heard have become social norms.
From this fact, we understand that millennials research about their next trip is quite different from the past generation people.
They are asking fellow travelers/ Millennials for advice before planning their next visit.
They don’t read guide books or contact agents instead they rely heavily on social media platforms to plan their next trip.
For instance, scrolling through posts to see where others are visiting, reading reviews, checking out your hotel social media profile.
Overall, we can say they trust peers reviews and visibility across digital platforms.
Last time bookings deals
Millennials are more ready to explore.
When asked about their choice between exploring the new hotel and visiting the ones they already explored.
The majority of them want to explore the new hotel. Hence, target those customers by giving last-minute deals.
Creating transparent deals that is easily accessible through multiple channels are a win-win situation for your hotel.
Be social active
Millennials love social media and spend most of their free time on social media platforms like Facebook, Instagram, Twitter, and Snapchat.
It’s more essential than ever for establishing a brand, nurturing loyalty, and even generating sales.
Grab the opportunity and use these platforms to build your brand.
Not only post on these platforms but engage in conversations with potential customers for better conversions.
Rewards in exchange for posting
Give rewards in consideration of posting something positive about your brand on social media.
This is a great trend you can look forward to promoting your hotel.
Millennials will not hesitate to post their positive experiences in exchange for rewards.
Providing them with a reward will give you the competitive advantage you need to boost revenue and expand your business.
Google Ads to promote your brand
Use Google Ads to promote your brand. It is a metasearch platform, that displays hotel rates in direct comparison to the OTAs.
Hence, allow you to show your hotels on Google on various devices like mobile, desktops, MacBooks.
When people look for hotels, Google promotes hotels in a specific “search unit” that appears above traditional searches.
Thus, when someone searches for a hotel on their mobile phones, then it will display on the front page.
Interested users can easily see up to date information about hotel rates, reviews, room types, etc of the hotel.
either on Google search or Google Maps.
Use content marketing to build credibility with your millennial customers.
Content are stories, information, experiences and more are shared with the crowd to better understand the brand.
In this marketing, one uses blogs, videos, pictures, pictures, and other engaging experiences to showcase the hospitality industry.
Millennials better understand the challenges the brand is facing, what they value, so helps connect with the brand.
Moreover, it is low cost with high impact, so you don’t have to invest tons of money.
A few key points you must keep in check when posting content are to be consistent.
Share articles and blogs that resonate with your audience to capture millennials on social platforms.
The search engine and the website
A large number of millennials search for hotel information from their website.
They don’t depend on the travel agent and do their research independently.
Further, optimizing the search engine is crucial to get your website on the top of the search page.
Many people don’t move to the next page.
Hence, visibility is extremely important for all businesses whether big or small.
Use keywords that are most important for your hotel. Add links to different pages on your website.
Write the descriptive name and alt text of images you are uploading.
All these processes if done effectively will generate traffic for your hotel.
Social listening gives opportunities to brands to analyze all social media channels where their brand is mention.
They can use these mentions to give responses to every mention.
This digital marketing tactic use data analytics software to keep track of all activity.
Specific to your brand name and use these to successfully leverage data.
Few benefits of social listening are
- Get insights about your brand what customers are discussing and what they are looking for, from your hotel.
- Easily respond to consumer complaints by engaging them or giving solutions to the problems they are facing.
- Track negative feedback, respond positively and guide you to make strategies.
- Find out about your competitors, the opportunities or threats they will cause.
- Discover a relationship with a vast range of customers, which eventually generate sales leads.
- Hence, we can say Social listening should be a part of the digital marketing strategy to help you optimise data to deliver a meaningful customer experience.
The millennials so much into gadgets and technologies that it becomes imperative to use digital marketing tactics to grab their attention.
The old ways of promoting thing is of no value. Hence apply digital tools and techniques to promote your brand.
Make use of social listing, content marketing, Google Ads and more to build relationship with millennials.
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