Challenges faced in the rebranding of the hotel
Rebranding is the method of changing an organization’s corporate identity. It is very exciting when a company goes for rebranding.
Your target audience is not responding to you. Your brand is outdated now. You want to start with new features.
In all situations, it will be better for business if it goes with the new brand name.
A hotel has to face various challenges when it goes for rebranding. When you have a proper strategy and plan then this move will be good for your hotel.
Sometimes you want to start with a new logo, a new name and it is the time of setting a new brand.
Rebranding for a hotel is not an easy task. A lot of effort is required to perform the task of rebranding. Its success depends on your team and on the proper implementation of it.
Perhaps it can have drawbacks following the more apparent advantages.
When a hotel goes for rebranding then it has to face difficulties. By making a full proof plan you can counter these difficulties.
1 Encounter the past perception
2 Challenges in making your Identity
3 Problems in the communication of rebranding
4 Technical Challenges
5 Managing resistance of rebranding
Encounter the Past perception
When you shift towards a new brand image then it becomes difficult for your customers to accept this brand image.
Current consumers will find it difficult to conquer their previous perceptions about your brand.
If you do not get customer faith then it can harm your reputation. The wrong perception of the new brand will lead your business in the dark.
You can overcome it by maintaining some critical elements from your previous brand. Rebranding does not mean to erase everything and start all new.
Your previous brand at least has some elements which can go further.
Stakeholders are habitual to stick with your old brand. It is important to ensure them you are the same with a new brand name.
Problems in making your identity
It is the biggest problem in rebranding to set up an identity. Every hotelier goes for rebranding because it can be beneficial for its business.
Rebranding is a big step taken by hotels. Any mistake will make you suffer. If hotels fail after rebranding, then their future becomes more difficult.
If you’re not getting your identity right, starting over will lead to more struggles.
Rebranding is a big project for a hotel. It must be successful. A hotel can anticipate this problem by hiring a team of professionals.
They will guide you throughout this process. It will help you carry out the whole process smoothly.
Problems in the communication of rebranding
Communication is very essential in rebranding. Without proper information about your rebranding plan, it can create chaos in public.
You should inform all the stakeholders from time to time which steps you are taking.
Make a schedule for everything. The public will have all information regarding your changes.
As soon as you make people aware of the brand it’s easier. For marketing your new brand image you will have to be perfect b communication.
Technical Challenges
Technical challenges include website design, your Facebook page, SEO, etc. It is very important that Google will index your website.
When you change your name and brand then search and queries also get changed.
You should change all the meta titles, descriptions, and alt images according to the new brand name.
Google Adwords and Facebook pages are the most important for marketing. SEO is also very necessary.
Managing resistance to rebranding
Many stakeholders will resist rebranding the company. To stop such shifts, they may also affect others. Taking all the people into trust is the biggest challenge.
Communication is the medium to clear all doubts. You can explain the whole scenario to them.
It is very crucial for you to manage these conflicts. If you can manage it you can go further in your process.
Employees are the Hotel’s most essential stakeholder. Holding them in assurance is very essential.
Take your employees into this phase too by taking the time into consideration. Knowing the views and ideas of the employees is valuable.
Conclusion
From this discussion, it is clear rebranding has to face a lot of problems. A hotelier can only be successful by making a strategy to overcome all these problems.
With a team of highly skilled professionals, you can achieve this. You need a team that can implement it effectively.
In rebranding, a proper flow of communication to your customer is vital. They get confused without proper communication flow from your side.
Online presence is very important for hotels. So do not take a long time to update or changing your Facebook page and website.
With the help of QloApps, you can develop your hotel website. It provides a full solution for hotel booking and reservation systems.
For more information, you can write on our forum.