What is the Google Ads Quality Score and how to improve it

Google Ads Quality Score is a rating on which Google measures the quality and relevancy of your keywords, landing pages, and PPC ad.

A good quality score will lead to lower CPC and a better ad ranking.

So if you are running a Pay per click campaign then it is very important for you to understand the basics of Quality Score.

And if you are not running a PPC campaign then you are missing many things.

PPC ads are a great tool for getting traffic on your website along with SEO.

Paid listings are above the organic listing in search engine result rankings. And they have the ability to get you highly convertible traffic.

So must run a PPC campaign. And to run a successful PPC campaign you must understand Quality Score.

Definition

Quality Score is a matric on which Google judges your keywords and PPC ads. Google uses this score to calculate your cost per click.

And on the basis of your Quality score and your maximum bid google determine your ad rank.

Here is how Google itself defines the Quality Score.

On a scale of 1-10, with 1 being the lowest and 10 being the highest, the Quality Score is Google’s rating of the overall user experience that your ads and landing pages provide when users search for your keyword(s). See it as a general guide for whether your ads and landing pages are useful to someone looking at your advert, rather than as a strict code to adhere to. There are several easy ways to check your keywords’ Quality Score. The following factors affect your Quality Score:

Expected Click-Through Rate (CTR): How likely is someone to click your ad when Google serves it for the keyword they type in?

Ad Relevance: Does the ad make sense to appear when someone searches for a particular keyword?

Landing Page Experience: Does the information on the landing page correspond to what the ad is offering, and vice versa?

Ways to improve Google Ads Quality Score

Some ways to improve your Google Ad quality score are:

1- Improve your Keyword Research
2- Make Ad Groups
3- Use Negative Keywords
4- Optimize landing page
5- Improve Relevance

Let us discuss each of them in detail.

1- Improve your Keyword Research

When we talk search engines, keywords are the main protagonist. Anything is not complete on a search without keywords.

The same goes for your PPC campaign and your overall google ads’ account.

Your ad runs on the search result pages of a particular keyword. And that is why it is very important that you research your keyword very carefully.

You should take the help of the keyword analysis tools. They give you an idea that what visitors are looking for.

And which keyword is searched most by the users which are relevant to your hotel.

2- Make Ad Groups

You cannot reach each of your potential guests with a single ad. You will have to divide your campaign into groups and then structure these groups in as per the keywords.

This basically means that you make different groups of keywords in order to increase the relevancy of your ad.

Let us say that there can be two kinds of customers. One is searching for a cheap stay in London and second is searching for a luxurious stay.

You have both types of stays. So one ad cannot target both the customers so you will have to make two ad groups.

One ad group will have keywords like cheap rooms in London and the other group will have keywords like the best place to stay in London.

3- Optimize landing page

The landing page holds a great significance as it is the page that will host your user when he clicks on the ad.

The first thing to make sure is that you must optimize your landing pages for lesser load time.

If you make the user wait then he’s gonna leave to never return.

Then your differents ads should have different landing pages in order to create relevancy.

All the pages you be designed to make the user stay so that your dwell time increases.

Conclusion

A good quality score means a better and profitable ad campaign. It will save you money and get you a higher return on investment.

So this was my try to give you an introduction to quality score and some suggestions to improve it.

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