In the previous year, hotels had to shut their operation for a long time. It caused a lot of damage to their revenue. Now the new year is starting with new sales strategies.
Hotels need to be charged up for implementing new sales strategies in 2021. Your hotel sales policies should reflect your dedication to the guest experience.
While highlighting the significance of booking as many rooms as possible at any given time. The first, and most obvious reason, to focus on increasing hotel room sales is because this will drive revenue.
Since it’s vitally important to You are able to provide guests with the service they expect, as well as move the hotel forward into the future.
Before you can dabble in additional packages, add-on excursions and luxury upgrades, you must be able to sell rooms.
Another reason to prioritise hotel room sales techniques is to provide guests with the atmosphere that they expect.
A vacant or nearly empty hotel is not a good look to people who are staying there.
You want to be able to sell as many rooms as possible so that you can provide your guests with a lively, charismatic environment.
- Focus on cleanliness
- Follow Standard Operating Procedures
- Successfully navigating COVID-19 into 2021
- Staying ahead of industry and marketing trends
- Leveraging the right digital channels and strategies
In the wake of Covid-19 and rising hygienic concerns, enhancing hotel cleanliness could be the top priority in bringing back the travelers confidence.
Few recommendation steps that hotels need to take in highlighting the cleanliness part of the hotels:
Determine an action plan which involves all departments to ensure the effectiveness and everyone is on the same page.
Consider rigorous deep cleaning and disinfection standards throughout all the hotel areas including guest rooms, lobby, cafe and other public areas.
Make sure to have the right chemical to sanitize and disinfect the surface and hands.
Covid-19 SOP are mandatory to follow by hotels f utmost importance as kickstarts recovery.
Most of the travelers want to see the SOP being implemented effectively in the hotels to make them feel safe and secure. Some of the SOP that is compulsory to follow are:
Temperature check at the entrance, wearing the mask, and social distancing in your hotel premises.
Before you can get started on planning strategies to maximize bookings, you need to know where your business currently stands in terms of revenue and marketing efforts.
Knowing the fixed cost of an empty room is important so you can calculate things like how to set rates and dates for promotions and group offers.
With this information, you can create an accurate and personalized road map that will help guide your sales strategy in the right direction.
Your road map doesn’t have to be formal, but it should accurately reflect your business’s current status in terms of finances, reservations, revenue, and costs so that you can plan appropriate goals for the future.
Additionally, your road map or business plan will need to be reviewed and revised every year to achieve optimal results.
A key component to marketing your property brand is creating buyer (or guest) personas so you can tailor your marketing efforts accordingly.
You need to understand who your guests are, why they’re choosing to book with you, and their main reason for travel so you can get a sense of how to direct your marketing efforts.
The answers to these questions will help you develop guest segments and will provide powerful data to improve your marketing strategy and sales activity.
For example, you might notice that your accommodation mainly attracts business travelers between the ages of 35 and 45.
Knowing this, you can run special marketing campaigns and paid ads that promote your property’s optimal location and directly target business travelers.
You may notice that you have different guest profiles depending on the season. If this is the case, you can add another guest persona and create an appropriate marketing campaign. These campaigns help to target that specific group of guests.
Segmenting your guest market and building targeted campaigns is strategic and it will provide new ideas on how to increase your hotel revenue.
In the saturated hospitality marketplace, it’s important to showcase what makes your property unique in real estate.
As a hotelier, you need to put your property’s best and most differentiating aspects at the forefront of your website and social media accounts so potential guests can start their experience before they even arrive for their stay.
You may think this is hard to do if you have a small, simple accommodation. But the real differentiation is between offering a transaction (basic room and board) and an experience (an unforgettable stay).
A lot of times this can be done with above-and-beyond service instead of relying on fancy design.
Providing a unique guest experience can become a part of your hotel’s value proposition. And staff should address your customers’ unmet needs and problems.
And make an effort to make them feel like they are in for something special.
You’ll also need real-world evidence or customer reviews to help promote the unique offer that you provide. If you can find something to set your accommodation apart,
You’ll, in turn, attract more guests and increase revenue.
Few things will captivate potential guests more than high-quality images. Images of your property have the potential to visually tell a story and entice travelers to make a booking.
Research has shown that most consumers consider clear, detailed images to carry more weight. So try to avoid a long description and customer ratings and reviews.
Not to mention that many OTA sites will reject low-quality images, making it difficult to get your listing approved.
Your photos should help potential guests imagine themselves at your property. This emotional appeal will get people more engaged with your listing and help increase your revenue.
Providing a unique guest experience can become a part of your hotel’s value proposition. And staff should address your customers’ unmet needs and problems in your sales strategies.