How to use social media wall to achieve business (Hotel) objective?
Social media wall feeds impact hotels and helps in achieving its goals.
It helps in optimizing your team’s efforts. Hence, make the best use of this important marketing tool with limited time and money.
And when implementing it, your hotel needs a plan and to obey a set of guiding principles.
Members of the social media team should have a true understanding of the style of the brand.
Convey it in a consistent voice and be vigilant to maintain a high content standard.
They will need to understand how to adapt your message to various social media networks.
And consider the use of paid social networks to reach your target audience strongly.
Here, we will be understanding about social media wall, how can we make use of it to achieve objectives of the hotel business.
Social media wall?
The social media wall is a tool that compiles feeds of social media content appearing on a large digital screen.
Integrate it into the live stream or embed it as a social media feed on your website.
The posts are from various platforms like Instagram, Facebook, Twitter, Pinterest, etc.
To drive engagement using social media walls in this way is beneficial.
User-generated content
Engage the attendees in many ways so that the user-generated, community-building and relationship-building content can be better define and showcase.
Use of hashtag
Using the pound symbol (#) accompany it by a word or phrase that describes the tweet’s topic, add hashtags to your tweets, pins, or posts.
It not necessary to use hashtag about a topic, it can also tell about the guest’s mood.
Other people watching the hashtag wall try to get into the fun, so they share the hashtag featuring their posts.
Social listing
Social listing helps you to track, analysis and monitors posts that talk about your brand on social media.
For instance, people posting your brand name accompanying hashtag. Hence you can know what guests are saying about your hotel.
Give attention to them and find out ways to utilize it.
Also, see whether guests are complaining about your hotel or praising it.
Events and offers
You can use it, to create a buzz among people and promote it.
The people will see posts and pictures on social media, and you can attract the right people through it.
Thus, you can also promote these event and other offers on social media platforms.
Sponsorship and following trends
A hashtag is used to posts something on trends or breaking news in social media.
So, give updates to your potential guests with social media.
You can also monitor your social media feed, post similar content, and raise awareness of upcoming activities.
You can even promote your sponsor content to gather more people.
Use social media walls of different platforms
Identify the social media platforms, which are the best for your hotel.
Top five social media networks for hotels and resorts are Facebook, Twitter, Instagram, Pinterest, and TripAdvisor.
Now, while TripAdvisor is not a social networking network, but a review site, you will need to handle it on a regular basis.
One of the best ways to demonstrate that your hotel listens to customers and pays attention to their needs is to respond to feedback.
I will be discussing here three social media platforms.
Facebook social media marketing for hotels and resorts
For hotels and resorts, Facebook is the ideal social network for general use.
This is because the app enables organisations to incorporate additional tabs of all types, cross-referencing all other social networks and websites.
Plus, it’s a perfect place to add all your info about touch and amenities.
Another factor to bear in mind is that pages are also allocated to companies by Facebook.
It’s best to focus on your page in order to monitor the content and conversation.
One of the best social media ideas for hotels is to think of Facebook as a hub for your social profiles and content on your website.
A place where everything comes together on social media.
You can attempt to merge as many of your social profiles with Facebook as possible.
All your content should cycle through Facebook – especially if you have a blog.
The idea is to give users access to as much information about your hotel as possible in one place.
Twitter social media marketing for hotels
With Twitter, social media marketing for hotels may begin and end.
Guests can order cocktails from the bar and tweet about it, or engage with other guests via chat, competitions, and photo sharing.
Twitter is best used to update guests about things that are happening right now.
It’s the social media platform that you use to engage guest during their stay.
That’s why you need to build up a following before fully investing in a Twitter hotel social media strategy.
Once you’ve built a following, then you can use Twitter to feed guests updates.
Instagram social media marketing for hotels
Instagram is the perfect platform for posting beautiful images of your hotel and desirable destinations in your area.
Make sure to include some user-generated content as a part of your hotel social media strategy.
That’s also why you’ll want to make sure you’re using popular and dedicated hashtags across all platforms.
Another thing you’ll want to do for your hotel Instagram marketing strategy.
Is to create space within your hotel that is designed for Instagram selfies.
Now, you don’t have to “create” space. You can use space that already exists by promoting it as Instagrammable.
Consider creating corresponding hashtags for your Instagrammable space.
Remember, you’re creating opportunities for your guests and influencers to feature you on Instagram for free.
A hashtag will let you keep track of the success of the campaign.
Conclusion
Social media walls create an interactive social media experience by building in-person and real-time posts.
When happy customers posts it, assures others about the quality of service provided by hoteliers.
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If you want to learn about the functionality of QloApps then you can visit this link: QLO Reservation System – Free Open-Source Hotel Booking & Reservation System
In case of any query, issue or requirement please feel free to raise it on QloApps Forum