How to Use Mobile Technology to Target Mobile Travelers
The travel and hospitality industry is noticing a new upcoming trend in people. An increasing number of people are now planning for frequent gateways or so called staycations just to blow off the steam form their regular job days.
To capture the attention of such travelers, hotels and other travel operators are confident that mobile technology will allow them to better understand, reach and engage with them.
How mobile technology can help hotels to get more bookings form mobile travelers?
Mobile technology gives the travelers an easy access to all the information they require. They use their smartphones and iPad to research and plan their upcoming trips.
According to a study by Google, 82% of travelers use their smart devices to explore and extract information regarding their desired destination and hotels. But only 67% of those travelers get rooms booked online through their mobile device.
Following are some techniques you should use to target mobile travelers:
Mobile Ad Targeting
Travelers are always hungry for more information related to deals and offers. Hotels can target such travelers using the targeted mobile ads to grab their attention.
You can buy various ads form advertisers to display discounts on mobile devices of guests near your location or who are searching online for hotels in your vicinity.
Many travel companies like Uber promote their service by sending discounts to travelers for booking cabs through their app. You too can use a similar strategy to promote your hotel. For example you can create a mobile ad campaign with a 25% discount for guests who will book rooms on the coming weekend. Such offers do catch the eyes of travelers who are keen to book room at last minute.
Responsive Website
A mobile optimized hotel website will encourage last minute bookers to quickly book rooms online. If your website is not responsive then it will fail to capture more bookings from such travelers.
Therefore, it is critical to have a responsive booking system that can help potential guests to surf your hotel website smoothly. This will allow the mobile users to know more about your hotel, view images and directly reserve rooms through their device. In this way, you also increase your conversion rate by reaching a growing segment of market.
Conclusion
To summarize, mobile technology is an emerging growth engine for hotels. By launching mobile marketing strategies to target mobile users will allow you to increase direct bookings as well as attract weekend travelers.
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