Visuals are always fascinating for the audience. They explain more about any topic. So online video marketing is undoubtedly very important for hotels.
Videos are becoming a fast trend for market any brand or product. On YouTube, people watch million hours of videos every day.
Videos explain more details in less time. Therefore people give preference to watching a video rather than reading a script.
The speed of the internet is increasing and rates of the internet are becoming cheaper. Now it is possible for everyone to access videos easily. So video marketing is a stunning marketing tool.
This type of content is very effective in marketing hotels and in the tourism industry. They engage tourists directly with the place and create interest in visiting that place.
Videos are important in building relations with customers and represent your property. Hotels promote their brand by using different types of video marketing strategies.
Video marketing does not just concern the sale of products. It is used to increase the website traffics, promote your services, and getting bookings.
In this blog, you will read how video marketing is changing the scenario of strategy formulation in the hotel industry.
Describes more than texts
A video describes more than written content. A visitor can understand easily about your hotel from videos. Visuals will engage him more and enforce him to make a visit to that place.
A video can describe thousands of words in little time. So people prefer video content over written content. It saves time and also gives more information than written content.
When a visitor is coming to your website then he wishes to get more information in less time. So video content will fulfill his desire. He will get more information in less time.
An introduction video on your landing page will give a very impressive look. Focus on keeping your intro brief and direct. It will bind your visitors and they will explore more about your hotel.
It increases the chances of getting bookings. The more time a visitor will spend on your website more chances are getting from him.
A fascinating experience by Virtual Reality
It will really give a stunning experience to your guest. Pictures do not define the true beauty of the location.
But videos can give your customers that feeling and influence them to visit your hotel.
A virtual tour of your hotel services will be fascinating. It will engage your guests with you. Views of the sunset from the terrace or balcony of the hotel are very impressive.
Virtual tours remain with the audience for a long time than normal video. These technologies will show your services to your customers in a more realistic way.
VR and AR technologies improve the experiences of your guest. It shows your offerings to your customers and creates interest in them.
Upload videos about your Hotel on the website
It’s really important to have videos on your landing page. Videos which explain your hotel to visitors are very enthusiastic. They create interest in your brand.
A brief intro is important to grab attention from your guest. When you want to make a beautiful video, first you have to highlight all of your hotel’s unique features.
Features and amenities are the main keys that influence a visitor for booking with.
Videos that are showing your kitchen and housekeeping add more value. In addition, you can upload video interviews with your staff.
If your hotel has a rich heritage then express it through videos.360-degree videos help guests in exploring destinations and hotels more closely.
A video which is giving information about your rooms and their amenities is very vital for visitors. Your guest can directly see your room.
Video marketing on social media platforms
Videos always fascinate your marketing campaign. It enhances your website and emails. On social media platforms, videos are very important in engaging your customer.
People spend more time on social media. So showing video content on social media has a greater probability of influencing them. It becomes important for your online video marketing.
Make videos that show your hotel features and amenities. Show events and gathering organize in your hotel to your guest.
Customers check social media pages on hotels before proceeding for booking. Using strong content on social networks also becomes important.
Enable your video posts to share across the social media platform.
Keep the videos in high quality. High-quality videos tend to draw more viewers than pictures that are of poor quality.
Use of video testimonial for Online video marketing
For every business, it is important having reviews on their website. It shows the experiences of satisfied customers.
In hospitality where all businesses run over the satisfaction level. But in this marketing customer also sees reviews in suspicious form.
The credibility of these testimonials can be increased by uploading them in video format. In front of the camera, only satisfied customers will be ready to speak.
Video testimonials add credibility to your hotel reviews. They seem more authenticate than written testimonials.
Hence by adding a video interview of your guest you can build a better emotional connection with your guest.
These testimonials speak about your hotel positively and contribute even more to your reputation.
You entrust your customers with your credibility. It shows that you respect their opinions and want to capture them.
In conclusion, I will suggest you use online videos to market your hotel will help to grow your business. Videos are more engaging medium than any other information providing source.
Use video marketing on your social media platforms. Upload videos about hotel features on your website. Videos of events organized in your hotel is a nice idea.
Video trends are continuously growing so make it part of your marketing campaign.
QloApps is free open-source software. It launches a very beautiful website and manages all the functions of a hotel.
For getting more information write on our forum. Write your ideas and opinion about video marketing in hotels in the comment box.