Envision the following situation: An out-of-town guest arrives at your place for the purpose of a short weekend stay. How can a two-night reservation instead be elongated into a whole week?
The answer is in the making of invigorating seasonal offers which would leave even the coldest of guests hot under the collar.
Extended stays are not only a source of increased revenue but also a source of satisfied customers who feel that they are getting more value for their money.
In this article, we will consider some strategies and offers that will motivate guests to stay longer in your hotel.
Know what your target audience wants before you create any deals. Some families might be more interested in kids’ friendly additions while inquisitive voyagers may want loose tour packages.
Millennials and Gen Z travelers? They are not just seeking physical escape, but experiences that they can share on social media.
💡 Pro Tip: Use your property management system (PMS) to analyze past booking trends and guest preferences. This data will help you craft deals tailored to your audience.
Everyone loves a good deal! Offer tiered discounts that reward guests for staying longer. For example:
These simple offers make guests feel like they’re saving more the longer they stay.
Sometimes, it’s not just about discounts—it’s about the added value. Sweeten the deal with freebies that make longer stays more appealing:
Guests often perceive complimentary perks as higher value than discounts, making your offer even more enticing.
Tie your deals to the season to make them relevant and appealing. Think beyond just accommodation—sell an experience! For example:
Travelers are more likely to commit to longer stays if you offer flexibility. Highlight features like:
Flexibility reduces the perceived risk for travelers and encourages them to book for longer durations.
Don’t just create a great deal—make sure people know about it! Use these channels to promote your seasonal offers:
Guests love knowing they’re getting a bargain. Clearly display the cost savings of staying longer. For example:
Use visuals like comparison charts to emphasize the value of longer stays.
Collaborate with local businesses to create exclusive offers. Partner with nearby attractions, restaurants, or tour operators to offer bundled experiences. For example:
Guests are more likely to extend their stay if they see added value beyond your hotel.
Encourage current guests to extend their visit with in-stay offers. For example:
Train your staff to identify opportunities to offer these deals during check-in or casual conversations with guests.
Highlight testimonials from guests who enjoyed longer stays and benefited from your seasonal deals. Social proof helps build trust and encourages new bookings.
Managing seasonal deals and guest preferences is seamless with QloApps. Our platform allows you to:
With QloApps, you can maximize revenue and keep your guests returning for more.
Longer stays are a win-win for both hotels and guests. With the right seasonal deals, you can boost occupancy rates, enhance guest satisfaction, and create lasting memories for your visitors.
So, get creative, craft irresistible offers, and watch your bookings soar this season! Are you ready to take your seasonal discounts to the next level?
