As the summer of 2024 is coming. Hotels have a golden opportunity to attract guests and make their property the go-to destination for a memorable stay.
With the right strategies and best offers, you can ensure that your hotel stands out from the competition and attracts guests seeking a remarkable summer vacation. In this article, we’ll discuss How to Attract Guests During Summer in 2024.
Why should the hotels need to focus on the summer season?
Summer is typically the peak season for travel and tourism in many popular destinations. People often take longer vacations compared to other times of the year. Families go on vacation, students take breaks from school, and people generally have more free time.
So, the hotels have the potential to secure bookings for extended periods, resulting in higher revenue per guest. By offering special packages or incentives for longer stays, hotels can attract guests who are looking for ample summer getaways.
Many popular tourist attractions, such as beaches, amusement parks, and outdoor areas, are most enjoyable during the summer season.
Hotels located near these attractions are likely to undergo a surge in bookings as visitors flock to these places.
By catering to the needs and preferences of summer travelers, hotels can position themselves as suitable and desirable accommodation options.
What can you do to Attract Guests During Summer in 2024?
Embrace the Outdoors
Highlight the natural beauty surrounding your hotel and create outdoor spaces that attract guests to bask in the sun.
From rooftop lounges and poolside bars to lush gardens and beachfront setups, provide inviting environments where guests can relax, socialize, and enjoy the summer ambiance.
Summer-Themed Events and Entertainment
Organize exciting summer-themed events and entertainment programs to engage the guests.
Host the pool parties, live music concerts, outdoor movie nights, or beach bonfires.
Unite with local artists, musicians, or performers to infuse a touch of local culture and create a vibrant atmosphere.
Offer Seasonal Menus and Culinary Delights
Create a buzz with the seasonal menus and culinary delights that showcase fresh and local ingredients.
Design summer-themed tasting menus or host barbecues and outdoor dining experiences. Emphasize the healthy and light options to cater to the health-conscious guests.
Engage on Social Media
Use the power of social media marketing to show your hotel’s summer offerings. Share alluring visuals of your outdoor spaces, activities, and events.
Inspire the guests to share their experiences using the branded hashtags and offer incentives for user-generated content.
Unite with the influencers to expand your reach and attract a wider audience.
Personalize the Guest Experience
Tailor your services to meet the unique demands of each guest. Use the guest’s data to offer personalized offers, surprises, or frills that enhance their summer stay.
From welcome gifts to customized activity tips, make the guests feel more special and valued.
Collaborate with the Influencers and Travel Bloggers
Engage with influencers and travel bloggers who have a significant following and influence in the travel industry. Collaborate with them to show your hotel’s summer offerings through sponsored content, guest experiences, or reviews.
Their reference can help to generate buzz and attract a wider audience of potential guests.
Outdoor Adventure and Exploration
Tap into the adventurous spirit of the summer by highlighting the outdoor activities and exploration opportunities in your hotel’s area.
From the hiking and biking trails to water sports and nature treks, create packages or guided tours. That allows the guests to see most of the natural beauty and outdoor adventures available in the area.
Flexible Booking and Cancellation Policies
Provide the options for guests to modify or cancel their bookings without any tough penalties, ensuring peace of mind and inspiring them to book with confidence.
It increases the chances of more bookings.
Gather and Show previous success
Collect and show positive guest reviews and stories from the previous summer seasons. Share these on your website, social media platforms, and hotel marketing plan to build trust and credibility.
Potential guests are more likely to choose a hotel with good suggestions from past visitors.
Conclusion
Summer 2024 presents an exciting chance for hotels to attract guests by offering unique experiences and tailored offerings.
By enforcing these plans, your hotel can create an exciting summer experience for guests and position itself as the best destination for summer 2024.
Remember to adapt these ideas to suit your hotel’s unique offerings, target audience, and location to maximize their effectiveness.
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