The Millennial traveler is not only searching for a nice hotel, but is looking for a total experience. In this case destination promotion is crucial.
Those who want to be unforgettable during their stay at the hotel, put beautiful images on their Facebook channels, taste the regional food, and have a remarkable look.
But how do hotels entice their property to these clients? How does the prospect of a memorable experience entice clients?
Actually, it’s not that complicated, but it just takes a little extra effort.
In order to ensure that they not only advertise the property, but also highlight details about the city and the various events taking place locally, hotels must use different media.
It should be continuously updated. In order to provide information about the house, the area, and local events, a potential customer needs to look no further than the website of the hotel.
Here are numerous approaches that can support you.
Pictures are able to speak
Maintain that there are high-quality photographs and videos on your website and social pages that capture unique aspects and features of the property as well as the community.
Not only should the photos be simple images that depict a bed, bathroom or swimming pool, but they should create an angle or story around them.
Make sure that the photographs are properly taken because this is the first view of your property that a prospective visitor gets.
Digital tours or 360-degree tours
Patrons enjoy the opportunity to see a full view of a property they are looking to stay at, giving them the convenience of getting a sense of the location before they really go over there.
In your product offerings, virtual tours integrate additional features.
Be Smartphone friendly
It’s no wonder that most online bookings are now made with a smartphone, with 2.16 billion mobile users around the world. Hotels can make sure their websites are easy to access and are mobile-friendly.
Extensive information about the property as well as the destination should be included on the website.
An additional advantage is if the property has its own app, which can be accessed by a customer.
Many hotel now have a mobile application that enables their guests with local information, so all the information needed is at the tips of their fingers.
Start an online relationship with the customer
Hotels can make sure that through their different social channels, they connect with their potential guests.
Take a look at Twitter, Instagram, Facebook, blogs, etc. as a two-way guest contact. Make sure that all questions, complaints and reviews are addressed promptly.
This provides an additional personal touch that allows the guest to choose that specific property.
The idea that the hotel is “listening” and taking care of them will make them more secure.
Hotels should use blogs and trip reviews as a way to highlight a facet of the hotel and town instead of advertising.
Content management that is well handled is very powerful and highly cost-effective.
Hotels may use content management to deliver their customers useful information. And receive incentives for their company and guest satisfaction.
Make sure that blogs and feedback are made available on different social media that drive traffic to the website of the hotel.
Connect closely with existing suppliers
Hotel chains ought to be the one-point connection for anything that prospective buyers intend to do during their stay regionally.
Hotels can offer different travel experience on their websites, ranging from city tours, local dining, adventure sports, etc.
If the hotel is able to offer most of the things a guest is looking for. They shouldn’t need to search for other residences.
And using the above cost efficient tips mentioned above. Hotels can motivate prospective customers to choose their properties and thus increase their RevPar.
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