The holiday season has arrived—so you know what’s coming? A rush of travelers looking for places that don’t just meet their needs, but make them go, “Wow, I have to post this!”
Yes, it’s peak season for both bookings and guest expectations.
Whether it’s families on holiday, business travelers on year-end trips, or friends celebrating the New Year, they’re all looking for experiences that feel special.
But how do you, as a hotelier, manage this high demand while keeping guests thrilled (and not just a little bit stressed)?
The secret lies in a few smart strategies. It’s not just about filling rooms; it’s about creating memories, boosting loyalty, and making sure every guest feels like your hotel is the place to be.
So, ready to take on the holiday rush and make it your hotel’s best season yet? Let’s dive in!
Keep Your Online Listings Updated
Accurate Availability: Make sure room availability is up-to-date on all booking sites. Many last-minute travelers rely on quick online searches, so having accurate listings can capture those bookings.
Use Social Media to Promote Offers: Announce any last-minute deals on social media. A special offer or holiday package can attract guests who are planning last-minute trips.
Boost Online Presence and Holiday Promotions
Your online presence is crucial to holiday bookings. Make it count by:
Offering Holiday Packages: Bundle in festive extras, like holiday meals or spa deals, to attract more guests.
Real-Time Availability Updates: Keep room availability accurate to avoid overbooking.
Festive Social Media Posts: Share posts of holiday decorations or special events to build excitement.
Manage Last-Minute Bookings and Cancellations
The holidays bring unpredictable bookings. Handle them effectively by:
Flexible Cancellation Policies: Make it easier for guests to cancel if they need to.
Waitlists for Cancelled Rooms: Keep a list of interested guests who want a last-minute room.
Incentives for Rescheduling: Offer perks to guests who choose to reschedule instead of canceling.
Prepare Your Staff for the Holiday Rush
Your staff is essential to handling the busy season. Support them with:
Seasonal Hiring: Bring in temporary staff for housekeeping, front desk, and other areas.
Flexible Scheduling: Schedule more staff during peak hours to handle the flow.
Empowerment: Let staff make quick decisions on small guest requests to improve service speed.
Set a Festive Atmosphere
Guests love a holiday vibe. Make your hotel feel festive with:
Holiday Decorations: Add cheerful touches in lobbies and dining areas.
Welcome Gifts: Give guests small gifts like holiday treats or drinks.
Family-Friendly Activities: Plan activities like crafts or holiday movie nights to engage guests with families.
Use Technology to Simplify Operations
Smart technology can streamline your holiday operations:
Property Management System (PMS): Use a PMS to track bookings, guest info, and pricing.
Dynamic Pricing: Adjust room rates based on demand to boost revenue.
Apply Smart Pricing Tactics
Maximize revenue and occupancy with strategic pricing:
Dynamic Room Rates: Adjust rates when demand is high to balance occupancy and profit.
Holiday Packages and Upgrades: Offer special room upgrades or festive perks.
Upsell Services: Suggest extras like spa treatments, airport transfers, or holiday dinners.
Simplify Check-In and Check-Out
Long lines can frustrate guests. Speed up check-ins and check-outs by:
Online Check-In: Let guests check-in online to skip waiting at the front desk.
Express Check-Out: Offer self-check-out through a mobile app or room device.
Self-Check-In Kiosks: Use kiosks in the lobby for fast, contactless check-in.
Be Ready for Walk-In Guests
Holiday travelers often book last minute. Make room for walk-ins by:
Holding Rooms for Walk-Ins: Reserve a few rooms for guests who book in person.
Quick Check-In Process for Walk-Ins: Pre-assign rooms to speed up the process.
Display Room Availability: Show real-time availability on your website or lobby display.
Offer Festive Add-Ons
Create memorable experiences with holiday-themed extras:
Holiday Dining: Plan special holiday dinners or themed buffets for guests.
Room Decor Upgrades: Offer holiday-themed room decor for an added fee.
Events and Activities: Host events like a New Year’s Eve celebration to create memorable experiences.
Engage with Guests at Every Step
Stay connected with guests before, during, and after their stay:
Pre-Arrival Communication: Send emails to inform guests about holiday events and amenities.
24/7 Support: Ensure guests can reach you easily by chat, SMS, or phone.
Request Feedback Post-Stay: Gather feedback to improve and boost positive reviews.
Use Past Data to Plan
Look at past data to anticipate holiday trends and adjust plans accordingly:
Review Last Year’s Trends: Check last year’s booking patterns to see peak days.
Monitor Industry Trends: Follow booking trends to adjust prices and staffing levels.
Personalized Offers: Use guest history data to create targeted offers for returning guests.
How QloApps Helps with the Holiday Rush
QloApps is here to help hotels handle the busy season. With real-time booking updates and dynamic pricing, you’ll avoid overbooking and maximize revenue.
QloApps also allows you to automate housekeeping schedules, ensuring that rooms are ready when needed.
By streamlining operations, QloApps helps you focus on making guests happy, increasing both bookings and satisfaction.
Conclusion
Handling the holiday rush is all about preparation and smart strategies. From flexible staff scheduling to festive add-ons, these tips will help keep your guests happy and your operations smooth.
With tools like QloApps, you’ll have the support you need to make the holiday season a success, turning guests into loyal customers year-round.
