Use hotel revenue management system to recover its financial condition to fight the condition caused by Covid-19.
No one was prepare to cope up with the situation we faced in 2020.
The second wave of COVID-19 has put hotels in a more precarious and uncertain position.
Now there is real hope for the recovery of the global travel industry with the beginning of the vaccinations in countries worldwide.
In planning for 2021, many hoteliers are trying to identify ways to get back to pre-COVID revenues.
However, it isn’t the best strategy today, due to the ongoing depressing demand that all global markets are still experiencing.
Instead, hoteliers should focus on preserving business.
By capturing as much of the existing demand as possible with revenue management strategies to price their rooms more competitively.
That can be done by using hotels’ own – revenue management system (RMS).
As well as suggesting room rates, RMS can be used in many creative ways to help hotels survive the ongoing pandemic.
No matter how demand changes over the coming months.
Below are a few ways to use Revenue Management System.
You must first know about the travellers that are interested in your destination.
In order to catch the bookings that are coming into your market.
This is where the capacity of your RMS to predict future demand becomes very important.
Other types of market data are incredibly relevant for RMS to take into account their pricing calculations – including local events, demand pressure, pricing, etc.
As it allows RMS to determine an accurate estimate of potential demand – 365 days in advance.
In the meta-search management solution, RMS’s market demand data will cause a targeted hotel online ad campaign design to stimulate demand.
Revenue management grows to become proactive rather than reactive by adopting this practice.
As you built the right campaign, delivering the right price, at the right moment, at the lowest cost.
Your RMS will analyze all the variables that influence the perception of your property in the eyes of potential guests through data analysis.
Thus, gives you a clear understanding of whether or not your property is compatible with how guests currently view your hotel within the market.
If you find that your property perceives to have a lower value than other properties within your destination.
It is unlikely that you will be the one who captures the bookings that are available within your destination.
So it’s necessary to take action to ensure that your actual value offering matches
The perceived value that potential guests have of your property.
Health and safety protocols are also reworked by hotels as many are opening their doors.
Either as quarantine facilities or accommodation facilities for Corona warriors.
Once hotels reopen for business as health and safety issues.
It will be important to extend and highlight these protocols to become the ‘new normal’ once hotels reopen for business.
As concerns around health and safety will be front and centre for any guest.
In addition, hotels will have to ask how to minimize customer interaction areas.
Like reducing breakfast rush, no-contact check-in procedures and details on room sanitisation records.
Due to the long quarantine periods that many countries place on travellers, a new trend emerges.
Many travellers prefer long-term stays of a month or more.
Rather than the typical week or two-week pre-COVID vacations that were common.
For hoteliers, this is a big opportunity because long-term clients end up costing the property less and making it a safer stay.
You can market long-term stays more competitively, using length-of-stay (LOS) pricing in your RMS, to attract these highly valuable clients.
This will make your property more appealing to potential visitors who extend their stay and emphasize your property’s value.
Many hoteliers have had to lay off or furlough their support staff to cut costs in order to start up again.
Leaving them struggling to keep the property running smoothly.
The last thing a hotel attempting to operate with a smaller staff want is manual entry of data.
To update pricing and booking details between the different operating technology of the property.
After all, these technologies – RMS, PMS, CRS, etc. – are use to make the lives of hoteliers simpler.
By minimizing the manual tasks associated with property and revenue management.
So it is extremely important that your RMS is incorporated with the PMS of your hotel
And all the other operational solutions that you use on your property.
Innovative, machine-based RMS are not only there to help price your rooms for your property.
They can also reduce your ongoing tech spending.
Consolidating all of the internal and external data of a property in your RMS allows the solution to deliver revenue management features.
Your property must make full use of the tool you already have – your RMS – to survive the pandemic.
And the resulting depress demand and maximize its functionality to generate new demand.
Catch existing demand and push direct bookings at a lower price.
At a time of crisis, fear is natural, but it should not be the driving force in your decision making.
Pricing mistakes can ignore in good times, but an unwise pricing policy can eat up profitability and kill a brand in a downturn.
But don’t worry your hotel revenue management system will recover its financial condition.
And help you optimize your property’s financial performance, today, tomorrow and in the post-COVID world.
So get started today, by implementing these tips and watch bookings come rolling in.
Please share views in the comment box.
If you want to learn about the functionality of QloApps then you can visit this link: QLO Reservation System – Free Open-Source Hotel Booking & Reservation System
In case of any query, issue or requirement please feel free to raise it on QloApps Forum
