Planning a vacation can be a bit of a pain but Google wants to make things easier for users. Google launched the “hotel finder” concept in 2011. They continue to update their hotel booking space by adding more options to their hotel offering ads.
Later, they realized that instead of providing a separate “panel/tab” to find hotels. As it is much more convenient to provide a list of Hotels to users on their search results itself.
As we know Google is considered as world’s largest search engine and its search engine is used on daily basis to find hotels/accommodations to spend the vacation.
Considering the fact Google is continuously simplifying the booking process. After that users do not face any issues in finding their desired hotel.
Let’s have a look at the “Hotel Booking Process” of Google.
Now, when you search on Google for a specific hotel or price or location then google based on their statistics & algorithm provides hotel ads. They let you know the location of hotels on Google Maps for a better view.
Once users click on more, google is redirected to their google map section. Here, they show the list of hotels with their prices, locations, and some filter sections to make the search easier.
Once the user clicks on any hotel then Google displays the details of hotels including their images, and prices. As well as, reviews and google search results for the hotel.
Users will have a popup in case they want to view more rooms available in Hotel with their prices.
Once, the user clicks on any room they will be redirected to the website to book a room. In this way, users can easily book a hotel room just by Google search results. This makes users book rooms directly from Google Interface.
If we recall the booking scenario before “Hotel Finder”, then it will tend us to list our hotel on a world-class OTA so that google can crawl our hotel also.
But, with the help of Google hotel finder and its commission-based concept, the industry has completely changed.
Now, if a hotel has its own website and has not listed the hotel on any OTA then also with the help of Google’s Commission/partnership program can showcase their hotel on the google ad section so that user can get their hotel listing on search.
Why this is better because the small hotels do not have to compete with the large OTAs on Cost Per Click (CPC) and commission has to be paid for the actual reservation only.
Previously, Direct booking via Google was available only on Mobile but later it shifted to desktops/laptops as well. This was done to expand the hotel business and reach out to more customers.
It is beneficial to hoteliers who have their own website as they can list as many amenities as per their requirements and can have full control over their customer details.
Customer relationship is very important in the hotel industry and the hotels listed on OTAs do not get the details.
Despite this, on owning their own website is more beneficial and with the help of the Google Direct Booking concept, hoteliers can have more bookings.
Ultimately, Google is playing a very important and vital role in hotel booking.
So do you have a system that can compete in this market? You need a system which has both on-desk & online booking functionality, best in online distribution, etc.
Have a look at a very innovative software that has all the qualities and technologies which can survive in this competent world.
Also, provide you with a very elegant and attractive looking Hotel Booking Website. The software is called QloApps and is completely open-source software. You can grab QloApps without paying a single unit of money.
That’s all from the Google Hotel Finder strengthens direct bookings.
If you want to learn more about QloApps Channel Manager, try our demo.
If you want to learn about the functionality of QloApps, then visit the link:
Qlo Reservation System: Free open-source hotel reservation system.
In case of any query, please feel free to raise it on QloApps Forum.