Digital Marketing Strategies for Positive Return On Investment
Nowadays, to increase return on investment hotel industries are using technology.
Digital Marketing becomes a good option for the industry to increase the reach to more and more customers.
Customers expectation is going high and you can meet their expectations through the use of digital marketing strategies.
This technology helps in generating revenue.
Return-on-Investment (ROI) is a crucial indicator for any hotel trying to determine the effectiveness of their digital marketing activities.
ROI as a metric is simple. It’s the cost of performing an operation versus the resulting performance.
ROI is simple in calculating, understanding and developing.
We’ll be discussing some important aspects of this blog that marketers can raise Return on Investment from their digital marketing activities.
Digital marketing for your hotel involves creating and sustaining the online presence of your hotel.
For instance-On social media sites such as Facebook, Twitter, Instagram and search engines such as Google, Bing, Yahoo, etc.
A right technology partner for direct online reservations will help you reduce the cost of delivery of your hotel’s inventory.
Digital marketing strategies to get the return on investment
Online accessibility for return on investment
To get started with any hotel digital marketing strategy, you need to be accessible, or rather searchable online.
And if you’re not even available online then it won’t work effectively, no matter how hard you are working.
Website of the hotel should show your amenities, the location of your hotel, your rooms and your Hotel’s Unique Value Proposition (UVP).
Consistency of massage is an important part of developing a successful Hotel’s marketing campaign.
Ensure that your hotel for something in the mind of your target customers.
Advertise on Metasearch Engines viz. Google Hotel Ads, TripAdvisor and, Trivago.
Listing on these metasearch engines will not only boost your visibility but also improve your brand value.
Increase traffic on the Website of your hotel
Availability on metasearch would need you to be open to receive direct bookings.
Increasing traffic to the direct channel will increase the percentage of online bookings.
Thus it will decrease the cost of acquisition and increase online revenue drastically.
Search Engine Optimization (SEO) and Search Engine Marketing (SEM) technologies combined with a sophisticated booking system.
Are easy to use and a robust online marketing strategy (including email, social media ads, review management, etc.).
Each of these online marketing tools needs intensive attention and resources, hotels should look for a service provider.
Because each of these online marketing strategies needs intense attention and resources, hotels should be searching for a service provider who can handle all of these aspects of the property’s online marketing.
Using a single provider of the product is often safer.
Further, one gets to benefit from using a single vendor of technology is the ability to use one centralized dashboard.
With all the sales and marketing metrics of your property at one place, updating an additional in real-time.
This makes it easy to see if your property meets your intended goals at a glance.
And if the goals are not met, having all of your metrics available on a single dashboard makes it easier to identify where the deficiencies were and what action to take to get back on track.
Improve Direct Booking Conversion Rate
One of the most common issues that cause potential customers to abandon their reservation through a hotel’s website is a lack of functionality with the booking engine itself.
Hence, using a sophisticated, responsive booking engine, consumers are less likely to abandon the booking partway through.
Some Tips to increase your direct booking conversion rate:
- It should never take more than three clicks to finalize, otherwise, customers may abandon the booking in frustration.
- A study says that more than 50% of consumers abandon if the site takes more than 10 seconds to load. SO your booking engine should load immediately.
- It is also very important to recover abandoned booking. Most of the time, consumers return if encouraged.
- Reservation recovery is most effective using retargeting ads and emails to deliver incentives (i.e. special discounts) to encourage customers to complete the booking.
Regularly blog on your website
Hotel blogging is an excellent way for hotels to take advantage of a medium called blogs.
It offers the ability to expand deeply on topics and attract like-minded readers i.e guests
Blogging not only provides deep knowledge about a particular topic to the visitors but also convinces them to go in details about your services.
Thus, it is surely a win-win situation for you.
Practice the Chatbots for return on investment
A chatbot is a computer program designed to simulate conversation with human users, especially over the Internet.
Chatbots are growing in popularity in the hospitality industry. Hence, implement chatbots to answer your guests’ inquiries.
They can not only help with conversions but also boost the credibility of your brand.
This increases trust and engagement with your prospective guests.
Also, improve communication, direct people down the path to booking, ensure your 24×7 availability.
And reconnect with visitors who have abandoned their bookings.
Maintain your online reputation
The hotel industry revolves around guest satisfaction.
You need to know what your guests are saying about you and how else will you improve your services.
Besides, these online reviews are the key elements these days.
All your guests – current and future will check those reviews and ratings to decide on their stay with you.
Maintaining your image online is a significant part of digital marketing for your hotel.
Keep a close track of your ratings and key review sites, and firmly determine where you want to be.
Set an objective of what you want your guests to say once they leave your hotel.
Maintaining an online reputation will help you get more reservations.
Conclusion
Digital marketing in hotels plays a critical role in generating revenue.
The market will be entered by bigger and better hotels, but consumers are becoming more demanding and more personalized.
Guests are keen to work with friendly websites.
When they are extremely tech-savvy and do not want to compromise on the price of hoteliers’ offerings.
Take advantage of hotel digital marketing to ensure that all channels are put to maximum use.
In order to ensure that your marketing campaigns have the highest Return on Investment.
It is necessary to set quantifiable campaign targets before the start of the project and track the progress in real-time against those targets at regular intervals during and at the end of the project.
Please share views in the comment box.
If you want to learn about the functionality of QloApps then you can visit this link: QLO Reservation System – Free Open-Source Hotel Booking & Reservation System
In case of any query, issue or requirement please feel free to raise it on QloApps Forum