With the change in travellers’ choices, hotels are turning towards micro stay to meet their guest’s needs.
Micro Stay helps hotels offer flexibility and efficiency to their guests and optimize their revenue.
This emerging concept is beneficial for both guests and hoteliers. Let’s discuss some key benefits of micro stay in the hotel industry.
Short-term bookings of the rooms are termed micro stays. Rather than traditional overnight stays, micro stay range from a few hours to one day.
These stays have reshaped the hotel industry and provided guests with a new way to book rooms. It also helps hoteliers increase hotel occupancy rates and make their business profitable.
Here’s why micro stay is beneficial for the hotel industry.
Microstays help to increase the occupancy rates of the rooms. Traditional rooms are booked for overnight, which leads to a period of downtime between check-in and check-out.
Micro Stay fills the gap by offering rooms for a short duration.
With the division of the time frame into booking slots, the hotels can increase their booking rates.
It helps in increasing the revenue per room. It further contributes to making the hotel profitable.
Microstay reduces the gaps between check-in and check-out and ensures that the rooms are booked multiple times in one day. It directly helps in increasing room turnover rates.
The preference of the current generation has changed a lot. They look for stays that offer flexibility in check-in and check-out time.
In addition, they prefer to book a room for hours when travelling for meetings rather than a whole night.
Microstays efficiently cater to guest’s needs by offering flexible booking options and provides a personalized guest experience.
Nowadays guests do not desire to stay overnight and look for rooms for small durations. By offering micro stay, hoteliers can attract a new segment of travellers to their property.
For instance, a traveller arriving early in the morning might appreciate the option to check in immediately and freshen up before continuing their plans.
By offering Micro stay, the hotels can easily improve their guest’s stay experience. It provides the convenience of booking rooms for short periods.
Therefore, it helps you to retain your hotel guests. A satisfied guest converts into a loyal customer in the long term.
Hotels can use the concept of micro stay to attract a new market segment to their property and offer amenities with the stay.
Therefore, it will help them increase the hotel revenue and hotel’s booking count.
Microstays open new revenue streams for the hotels by attracting different segments of travellers. This helps hotels to trap a wide audience and serve them to scale their hotel business.
Hotels can sell their hotel amenities with microstays to generate earnings. The hotels can offer micro stay with chargeable hotel amenities and meals to increase their revenue.
The hotels can streamline their operations by adopting hotel technology to manage micro stays.
Micro stay requires hotels to manage the frequent check-in and check-out of the guests. This leads to improved operations and better use of resources.
The hotels will need the latest management technology to use the concept of micro stays. By adopting these technologies the hotels ease their management process manifold.
While offering micro-stay options in the property, the hotels face various challenges. Some of the crucial challenges include:
It is important to communicate the booking slots of micro stay and the charges for the additional services that you provide with micro stay.
Lack of transparency regarding the essential details of the stay spoils the guest experience.
Therefore, you should prevent any misunderstanding that can arise among your guests regarding micro stays.
Hotels should draft the best and optimal pricing strategy keeping all essential factors in mind.
Factors you should consider while drafting an optimal pricing strategy, include room type, time of the day and demand.
Dynamic pricing models will help you adjust rates and maximise revenue.
It is essential to maintain high-quality standards for short-term stays.
Hotels must ensure that rooms are consistently clean. A quality stay will improve the guest experience and encourage repeat business.
The emergence of micro stays has brought a significant shift in the hotel industry. It is beneficial for hoteliers and guests in many ways.
It helps hotels maximize their room utilization, fulfils the needs of modern travellers, diversifies revenue streams and enhances operational efficiency.
With a new approach to microstays comes new challenges as well. With careful planning and the best pricing strategies, the hotels can leverage the micro stay.
The adoption of microstays by hoteliers will offer flexibility and comfort to their guests. The micro stays concept will accelerate the growth of the hotel business.
I hope the article helped you understand the usefulness of Micro stays. Every hotelier needs a hotel management system to ease their hotel management process.
QloApps Hotel Management system offers an efficient system including a booking website, booking engine and Property management system.
You can connect with the support team of QloApps to learn more about the software.
