The festive season is on the verge. Are you ready to leverage it in the favor of your hotel business?
We celebrate many festivals during this part of the year. And many times festival celebrations means going on the vacations.
So this is the best chance for the hotels to acquire so many new customers and make them loyal.
In this article, I am going to discuss some of the ways for the hoteliers to take the full advantage of this Festive Season.
Make special packages for Festive Seasons
Packages are very effective when you are aiming for a full house this festive season. While planning for the trips people are most likely to be attracted by your packages.
They include your hotel inventory with something extra. This creates a feeling in the customers that they are getting a better value for money.
And that is why they bring more bookings. Packages also have low rates of cancellation.
So design the packages very carefully and make sure that you are motivating your potential customers to buy more from you.
After making a product the step is to create awareness about it. So market your product to your target audience and let them know about your package.
Show the special packages on your website’s homepage. Create posts about it on social media and write blogs on it. And e-mail your clients offering them the packages.
Play on the local attractions
The same festival can be celebrated in various ways due to different traditions at different locations. And celebrating a festival in local traditions different from yours always create a unique experience.
People always like experience diverse culture and share values and ideas amongst each other. So the traditional significance of your hotel location is of great importance.
So take advantage of your hotel location. Create awareness about the local awareness through your website and social media pages.
Prepare Your Hotel For The Celebrations
It is very important to prepare your hotel for the festive season. Start with your hotel website, do not invest too much but make some changes in order to make your customers feel that you are putting in some efforts.
The second and most important thing is your hotel building. Decorate your building and create such an atmosphere in your hotel so that it appears that a celebration is going on.
You can also have themes in your hotel to create a relevancy to the festival.
Roll out freebies
Who do not like gifts especially in festivals? So bring some smiles on the face of your guests with something extra.
Freebies are also very fruitful for your brand. When your Hotel branded goody travel with your guests to different locations, it will create an awareness for your brand. They add a value to your brand and make your guest feel positive for your brand.
And this can be the reason for your customers to talk about your hotel and hence, making them a source of marketing for you.
Apart from that, freebies also encourage your guests to make more visits hence making them loyal customers.
The right time to Invest in PPC
Although SEO is the best practice and all of us are investing our efforts in it. Pay Per Clicks campaign is also a very effective way for digital marketing of your hotel.
The main benefits of the PPC are that when a search is made for your targetted keyword your ad is displayed on top of the SERP.
With Hotel PPC campaign we make investments in internet marketing and expect a return on our investments. The aim of Hotel PPC campaign is to get you clicks on your website.
It will be your website that will ensure conversions. It will be the value of the services you are providing.
In festive seasons we all just want to be happy and enjoy ourselves during the celebrations. As hoteliers, that should be our aim. We should create such a stay experience for our guests that they feel happy and they enjoy themselves.
If a guest has his moments at your hotel then he is gonna come back again.
Please share your views on the topic and your suggestions are most welcomed.
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