The days are gone when hotel loyalty programs simply earned points for free stays. Today’s travelers are looking for much more than that.
They want rewards that mean something, personal touches, and memorable experiences in exchange for their loyalty to a hotel.
Let’s see how hotels are updating their loyalty programs to enhance the bond with guests.
Beyond Basic Points and Perks
Hotel loyalty programs have moved past the old “earn-and-burn” paradigm; one big shift today is a move toward rewards targeting a lifestyle of travel and not simply tracking points.
Hotels create a lasting bond with the customer by designing unique experiences tailored to the interest of each particular guest.
For instance, if your loyalty program knows you appreciate art, it could set up a private painting class with a local artist at your destination.
If the coffee gets you going, they’d line up sampling sessions at cafes in the vicinity.
Those memories would mean more than the points.
New Rewards for Today’s Traveler
Present-day guests want options as to how they can earn miles or rewards. Some of these include:
Point Flexibility in Redemption: Points for hotel stay, local activities, spa, food, or community services.
Instant Gratification: Perks available for use during current trips, rather than future ones.
Lifestyle Benefits: Deals with local gyms, coworking spaces, or cultural venues besides hotel perks.
Family Benefits: Treats for the little ones, like free meals or fun welcome gifts.
Business Incoming: Extra points for weekday stays or acquiring a meeting room.
Tech in New Ways
New technology helps hotels enhance loyal service for their guests:
Smartphone Power: Apps that serve as room keys, travel guides, and reward trackers
Smart Systems: Computer algorithms that learn what you like and serve up the perfect suggestions
Digital Security: Some hotels use blockchain technology to secure points and allow guests to share them
Virtual Tours: Walk through the upgraded room and hotel amenities beforehand
Smart Control: Control your room lights, temperature, or services from your mobile app.
The Environment and Humanity
Today’s travelers do care about social consciousness. In the future, some rewards programs will include:
Going Green: Added rewards for making earth-friendly choices.
Helping Others: Using points to assist local charities.
Clean Travel: Collaboration with eco-tourism and sustainable transport.
Local Food Projects: Points awarded for selecting locally sourced food.
Waste Reduction Incentives: Bonus points for denying the daily cleaning of the room.
Power to Choose
Modern loyalty programs know everybody is different. Hotels now offer:
Pick Your Perks: You design the benefits that matter most to you.
Travel Style Tracks: Different rewards for business, family trips, or leisure escapes.
Keep Your Status: Ways to keep your membership level even when you are not traveling so much.
Mix-and-Match: Combine between types of rewards to suit your own needs.
Seasonal Choice: Seasonal special perks for when and where you are traveling.
Building Travel Communities
Smart hotels convert their loyalty programs into a place to meet so all members can:
Meet Other Travelers: Share travel tips, suggestions, and stories via special social networks
Get in on Special Events: Participate in exclusive parties and cultural activities
Steer the Program: Offer suggestions around future rewards and features
Learn New Skills: Workshop and classes with other members
Create a travel group: For those interested.
Smart Use of Information
Being smart about utilizing customer data helps build a better program:
Predict Needs: Know what guests truly want without being asked.
Align Rewards with Real: Give perks that match real travel behaviors.
Respect Privacy: Use personal information sensibly while designing bespoke experiences.
Analyze Trends: Look for emerging trends in travel patterns with an aim to perfect services.* Feedback is a Two-way Street: Use feedback as a foundation to improve on the very next stay.
Looking Ahead
Tomorrow’s hotel loyalty programs will focus on getting the emotional relationship going, establishing real connections instead of mere transient transactions. These winners will:
Build Real Bonds: Create special moments guests get to remember
Give Real Value: Valuable perks that are truly appreciated by today’s travelers
Stay Fresh: Keep evolving to meet the new set of expectations of its clientele
Embolden the Local: Link guests up with the local offers from every destination
Make Guests First: For a third life, every stay must feel special and personal.
Conclusion
Hotel loyalty programs of the future target relationships with guests based on personalized experiences, flexible rewards, and worthwhile perks.
The point is that hotels are building lasting associations with their guests through community creation and special memories-not merely points.
Success is simply improvement with the most important memory: making guests feel special, acknowledged, and wanting to come back.
The best programs evolve as travelers’ needs change. They will find new ways to reward loyalty while keeping it easy and meaningful for every guest
Get in touch
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Let’s collaborate to streamline your processes and enhance guest satisfaction.
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