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Hotels Go SaaS: Unlock the Subscription Advantage

Updated 18 June 2025

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The Subscription model is changing the hospitality industry. 

“New technology, evolving guest expectations, and the push to increase direct bookings amid rising competition make it challenging to stay ahead.”

One of the big changes that is occurring currently is the subscription economy—where people subscribe annually or monthly for a service instead of a one-time payment.

This is a great time for hotels to try out a new way of making revenues: SaaS (Software as a Service) solutions and subscriptions. 

The subscription business model is when businesses let people pay a recurring fee to use their services or products. 

Think of Netflix, Spotify, or snack box subscriptions. Okay, this is now coming to hotels.

Instead of charging visitors for every night, hotels can offer subscription, membership, or travel passes for every month. 

This generates regular revenue and has the visitors returning.

Right now, hotels make money based on bookings. They focus on:

  • How many rooms are full (occupancy)
  • How much money each guest pays per night (ADR)
  • How much money they make per room (RevPAR)

But this can change every season. Some months are very busy, others are slow. 

A subscription model can help fix this by giving hotels:

  • Steady monthly income
  • More loyal guests

Less need to rely on Online Travel Agencies (OTA’s)

subscription

Many hotels are already testing these ideas. Here are some ways it can work:

1. Stay Pass

Guests pay monthly to stay at different hotels or work from hotel rooms.

2. Hotel Memberships

Guests pay to get special perks like early check-in, free upgrades, or spa access.

3. Multi-City Travel Plans

Travelers stay at different hotels in a chain using one subscription.

4. Long-Stay Packages

People staying for weeks or months get one simple monthly fee with stay, Wi-Fi, and workspaces included.

SaaS (Software as a Service) is software you use online by paying monthly or yearly. 

Many hotels already use SaaS tools to manage bookings and guest data.

With the right SaaS platform (like QloApps SaaS), hotels can:

Handle subscriptions and payments

  1. Keep track of guest preferences
  2. Automate emails and booking processes
  3. Offer personalized guest experiences

Benefits of Subscription Models for Hotels and Guests

For Hotels:

  1. Steady income each month
  2. Better guest loyalty
  3. Less empty rooms during slow seasons
  4. Easier planning for staff and services

For Guests:

  1. More flexibility when traveling
  2. No surprise fees
  3. Comfort and trust from staying with the same brand
  4. Easy bookings across different locations

Moving to a subscription model takes some work. Here’s what hotels should plan for:

Upgrade to modern hotel software that supports subscriptions.

  • Train staff to handle long-term guests and members
  • Create marketing plans to promote new subscription offers

Young travelers and digital nomads favor simple and convenient solutions. 

They are used to subscribing and value convenience, customization, and well-timed service.

Properties with SaaS platforms and subscription models will be winning these guests—and remain industry leaders.

Subscription economy is growing at a fast pace. 

Hotels who want to grow should explore SaaS and subscription models as a revenue management alternative to conventional ones.

With the appropriate technology and a smart strategy, your hotel can earn consistent revenue, create stronger guest relationships, and be future-proof.

Get started with QloApps today and take revenue management to the next level! Please share

views in the comment box. If you want to learn about the functionality of QloApps then you

can visit this link: Qlo Reservation System – Free Open-Source Hotel Booking & Reservation System.In case of any query, issue, or requirement please feel free to raise it on QloApps Forum.

Category(s) Subscription model
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