Direct bookings are a cost effective business as it provides a return on investments of proper revenue strategies in the right markets. So to have a high occupancy rate you need to devise successful revenue strategies that ensure increase in sales at a minimum investment.
Here are some of the revenue and cost-effective strategies for independent hotels:
By organizing events may not lead to more bookings, but it will certainly get the attention of people and make them come to your hotel. It will also help the improve your marketing efforts.
One more way to capitalize on such events is through your food and beverage department.
Thus you must incorporate such events into your revenue strategies as such opportunities are critical in achieving financial success.
Destinations play a great role in the decision-making process of guests. So you should spare no efforts in highlighting the most attractive aspects of your location.
Display amazing pictures of your local area to induce interest in travelers. Provide information through blogs about your local area, its history and things that will attract guests who have never visited the location before.
Digital marketing is the heart of revenue strategies which cannot be overstated. Hotels need to establish their identity and spread noise effectively on virtual channels.
Social media websites provide hotels platform to define their brand and let travelers know the experience the hotel will provide to them.
You can develop attractive vacation packages and collateral that to deliver a heartfelt experience to set yourself apart from other hotels.
Nothing evokes the wanderlust of guests without a story about your hotel.
Therefore by sharing interesting things and a background story about your hotel will show grow the value of your hotel in the minds of potential guests.