Why Should You Partner with Local Events to Boost Bookings?

Partnering with local events is not only smart, but necessary for generating bookings and getting involved in your community.

Local events such as festivals, markets, and fairs attract crowds that are looking for a place to stay close to these events.

Associating with your local events helps to increase visibility for your hotel while filling rooms with no effort whatsoever.

Local events create excitement that travelers crave. They seek authentic experiences, and your hotel can be the perfect base.

This strategy drives direct bookings and builds loyalty. Research shows event-driven travel spikes revenue for independents.

Begin by exploring your locale. Visit fairs, hosted workshops or meetups for businesses.

Then, converse with organizers attract to indicate who would be a good fit for your brand in your area.  

Be sure to focus on events matching your potential guests which will establish professional partnerships for you and your partners feel natural. Also helpful to explore Hotel Design Trends.

Be sure to approach planners with win-win ideas. Suggest that you could offer your space for sessions or sponsor swag.

In return, you could get promo mentions and links to book types being promoted.

Put together packages like discounted stays, including event tickets. Help planners make it as easy as possible to book at your place through your website.

Advertise your involvement and available spaces on your website and social media. Be sure to include eye-catching posts for upcoming local events and easy booking buttons.

Use emails to tease an exclusive deal for the events.

Hotels partnering with food fests see booking surges. One sponsored a local art fair, drawing overnight guests.

Corporate tie-ins work too—offer venues for drive-to meetings. It turns locals into regulars.

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Monitor bookings during events. Use analytics to see traffic sources and guest feedback.

Tweak based on data—if a partnership underperforms, pivot to better fits.

Events do not always align; thus, select wisely to suit your audience. Test drive your budgets with a smaller event in which you are familiar with delivery.

In addition, clear agreements help to avoid most issues through setting the expectations of you and your partner. You want to build trust for the long haul.

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As we mentioned earlier, you must work to effectively promote these partnerships after you have secured them to overcome visibility issues.

Additionally, on partnership building, always negotiate advantages for both parties before entering an agreement so you’ll avoid one of the most common traps when building the partnership.

In conclusion, collaborating with events in your area is an effective way to generate bookings while embedding your hotel into the community.

You will create amazing memories and steady business. Take baby steps, measure your results, and watch your business grow.

Are you ready to connect with your local surroundings? You will see it pays off!

Whether you’re coordinating local events, or just wanting to raise your hotel’s local event vibe,

QloApps believes in you and will support you every step of the way. We will streamline everything from bookings to operations so that you have to focus on guest experiences.

📥 Haven’t tried QloApps yet? Check it out! It’s a free download.

Need help getting started? Our team is just a message away and always happy to help.

👉 Let’s turn your hotel into a local event hub. Reach out today!