With the advent of the internet, it has become easy for customers to share their experiences and opinions as reviews on hotel websites, social media or review websites like TripAdvisor. Users nowadays write reviews or refer to reviews written by other guests about hotels which influence their purchasing decisions.
Many hotels have shifted their focus towards understanding how these reviews can be used to increase their visibility and improve their services to provide their customers a unique and satisfying guest experience.
Here are the benefits of customer reviews that make them so important to maintain a hotel’s reputation:
1.Online reviews increase chances for people to discover your hotel. For example, if a guest writes a review about your hotel on your own website or third party website, then it compels other users to check your hotel. The reviews also increase a hotel website’s ranks in search results as these reviews contain useful keywords.
In this way, more users are able to discover your hotel. Once they arrive at your website you can convert them into guests with an impressive user experience. This can be done by displaying magnificent images of hotels to help them visualize the hotel along with a simple booking process.
2.In the competitive hotel industry, reviews can help you to differentiate your hotel from competitors.
According to a study conducted by Phocuswright:
More than half of the global respondents do not want to make any booking commitments until they have read reviews about and find out the thoughts of other travelers about a property.
65% of respondents are more likely to book hotels that win awards from TripAdvisor.
More than half of respondents (53%) will not book a hotel that does not have reviews.
Finally, it is clear that in today’s world travelers highly refer to reviews just like recommendations. To help you get the most out of the reviews, Qloapps as been upgraded with a Review System, through which you can allow guests to leave reviews about hotel rooms on your website.
It includes many settings through which you can:
1. Allow an employee to Allow/Disallow to validate all reviews.
2. Allow/Disallow guest reviews.
3. Approve/Delete reviews.
4. You can create Review Criteria with star ratings.
Below are some screenshots to help you understand more about how you can use the Review system.
To configure the Review Settings you need to go to:
Hotel Reservation System -> Settings -> Hotel Review Settings
Front end view of Room Page: This is where a users visit to leave their reviews.
After submitting a review users get a message regarding awaiting approval of their review.
After submission of a review this is how the Admin gets notified in the back-end:
At last, when a review is approved this is how it appears on the Room page.
Getting reviews on hotel website has a very positive impact on a hotel’s brand image and with Qloapps you can definitely achieve it. For more tips on how you can use the reviews to improve perception of customers about your Hotel read this article – How to Use Reviews to Improve Hotel’s Brand Image