In today’s market, a consumer is not just a consumer, he is also a promoter of your brand. That is why Hotels should focus on User Generated Content (UGC) and use it for their marketing campaign.
As per Wikipedia
User-generated content (UGC), alternatively known as user-created content (UCC), is any form of content, such as images, videos, text and audio, that have been posted by users of online platforms such as social media and wikis.
UGC helps in the construction of your brand by facilitating you to build a community that is a boon in today’s market.
The involvement of the consumer through UGC is good for what ails your brand in many ways.
Ergo here in this blog, I would like to try to bring some light on the impact of User Generated Content on the hotel business.
Free unique content
As we all know that the modern traveler plans his trip online. And the maximum number of bookings come to a hotel through the internet only.
So the significance of a quality website is at the higher side. And the main feature of a quality website is the quality content.
So make your user an efficient source of content.
Different users will come with different perspectives and a different angle of vision which will take the uniqueness of your content to a new level.
UGC helps in SEO
Search Engines are one of the most eminent sources of traffic on a hotel’s website and its rank in the search engine result page has a major role to play in that.
Search Engines have different algorithms to rank a page and they analyze the webpage on different parameters.
But their involvement of your users on your website through User-generated content, the search engine see your website as a community and rank it higher.
Get the feedback and use it
It is very important for the hotels to get their customer’s review to improve their service. Without the consumer’s insight, taking business decisions is like throwing noodles on the wall and hoping something to stick.
User Generated Content let you understand your audience and what is the demand of the hour.
Based on the customer reviews the hoteliers can take marketing decision to satisfy the need of the consumers. Such efforts create a feeling of being heard in the customers, which is very vital to the business.
Gain customer trust and engagement
While planning trip travelers do a lot of research online.
85% of consumers trust online reviews as much as personal recommendations. Testimonials and reviews from the past guests of the Hotels work as a catalyst in converting the visitor of the website into a customer.
When your clients express their positive reviews regarding the services you offer creates a feeling of trust in the audience as these reviews are coming from the audience itself.
Saves Marketing budget
Hotels invest a lot in their marketing campaign. But if they play smart and invest a bit in their UGC campaign, it will give them way better results than the conventional marketing methods.
Getting the content generated by the user is not a very hard task and it is free too.
But one thing that must be kept in mind that this content should be easily accessible from the mobile devices.
Improves Social Media Reputation
The basic unit of social media is its users. So if you post the reviews and blogs form the user themselves, it caters your social media reputation.
Hence, your brand gets a kind of approval or assurance from the users themselves that your services worth buying.
Actually, it can be said of that you are not using your customer’s reviews on social media you are doing something wrong.
So use social media for referrals and gaining brand equity.
Personalize your efforts
Personalizing your marketing efforts and services can get you what you desire. Try to understand what content your audience is willing to create and what is trending in the market.
Catching the trending topics will let you ignite a discussion on your website which will ultimately get you traffic.
Then try to get the essence of the conversation and implement it into your business. This way you will get benefits from two different aspects.
As we have seen that user-generated content can help you in many ways. But these are not the only ones there can many benefits more. So please share your views in the comment box below.
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