Testimonial feature to play a major part in your marketing strategy. They are an incredibly necessary aspect of your market growth.
This is because most guests don’t trust your hotel right away. First, you have to prove your credibility to them.
This can be possible with the help of testimonials in which guests describe your hotel, its staff and its services with kind and genuine words.
Hence, your happy customers are proof that a large group of people are loving your hotel.
This article will tell you about testimonials, how you can have them and how they help to increase hotel occupancy by increasing its effectiveness.
What are testimonials?
Testimonials are statements on your hotel’s website.
Guests give testimonials and they are effectively used in marketing and building trust of potential guests.
If you want to build your online business then you can use testimonials to increase the credibility of your website.
Thus, helping to increase the conversion rate of your website.
How to have testimonials?
Mainly, there are two ways from which you can have testimonials.
Firstly, by directly asking your hotel guests. You can send an email to your guests and ask for testimonials.
Secondly, you can scan your social media accounts, email and turn words of appreciation by guests into testimonials.
Note that before posting testimonials on your website, you must seek the permission of your hotel’s guests.
Always, use polite and kind words when writing an email.
Further, make sure to add an email subject line that promises interaction and constructive response from your hotel guests.
Importance of testimonial feature in your website
Guests testimonials bring credibility to the internet and allow you to look more valuable and trustworthy to those who are researching about it.
Along with it shows that the services you are offering are worth a try. Eventually, your hotel occupancy will increase.
To build brand credibility
Word of mouth plays a major role in the success of a business.
A huge number of customers trust online reviews.
Hence, they are powerful tools when it comes to building your brand.
Guests will not book rooms in your hotel if they don’t find it credible enough.
Thus, to leverage credibility, you must get genuine testimonials from your hotel’s guests.
Acts as social evidence
The testimonials influence the decision of potential guests.
This is because it is human nature to trust products or brands which the majority of people are liking and giving positive reviews about.
People book rooms from them because testimonials act as social proof.
Also, they know that posting fake testimonials can impose fines and even jail at times by the FTC, department of justice, consumer protection groups and other organizations.
And they are honest and made by real guests.
Customers who interact with a review are more likely to convert and can produce an improvement in conversion rates.
The more favourable testimonials that you will receive from your guests, the more likely you will convert more.
Add human touch to it
A testimonial is one of the ways to make your brand more human.
They provide a human interest angle that helps guests to better understand the services of the hotel.
As guests trust each other more than the marketing team when deciding on the booking.
How to use testimonials effectively?
Combination of written content with video
Include photographs of the guests when writing testimonials. And you can also add their video in the testimonials.
Both written and video content are effective and work wonders for your brand.
Who can give Testimonials?
Not only guests but several other people can write testimonial who are directly are indirectly visited in the hotel.
For instance, media personnel. Testimonials are not specifically related to selling.
They are completely related to the professional connections and the good bond with them.
Use specific figures
The specification is essential to generating credible testimonials and to promoting conversion.
In their testimonials, ask consumers to include figures.
Such as percentages and quantitative numbers that reflect their development and progress with the use of your product.
Everyone can write their testimonials, but the audience must understand that they come from actual people.
Hence you must make sure that it comes from a believable guest.
To make it authentic, you must post the picture of guests, their full name and their profession.
If they are a businessman then also post their business website.
Experiment with various formats
Experiment with numerous testimonial forms to see which ones are more successful in turning visitors to the website into guests.
Feel free to use a mix of various types of consumer quotations, videos, case papers, social media screenshots and A / B tests.
There are several ready-made testimonial tools to use on your website.
Hotel testimonial feature in QloApps
QloApps is an open-source, online hotel reservation system that helps you to launch your own hotel website.
Through it, you can manage both on-desk and online bookings. And it is free of cost.
In QloApps, go to Hotel Reservation System and in that go to settings tab. You will find hotel testimonial setting.
This allows you to manage settings of hotel testimonial. Admin can create a slider showing the testimonials for the site on the landing page.
What you can do in hotel testimonials page?
- You can see the already existing testimonials and its editing is quite easy.
- Adding a new testimonial is quite simple.
- You can select if you want the testimonial feature option in navigation.
- Also, you can name the testimonial block and write its description.
- When you are adding a new testimonial, you can write the name, designation, description and the image of the guest.
- The potential guests can see testimonials on the front page.
Thus, we can conclude that testimonial feature in the hotel website is essential for building trust and social proof among your guests.
Eventually, your hotel business will flourish in no time.
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If you want to learn about the functionality of QloApps then you can visit this link: QLO Reservation System – Free Open-Source Hotel Booking & Reservation System
In case of any query, issue or requirement please feel free to raise it on QloApps Forum