The call to action button is a subtle way to create a sense of urgency or subtly direct users to the checkout line.
It is a way to tell users to take action for the desire outcome.
Placing a call to action button in the right direction will direct visitors in the right direction.
Thus, increasing conversions and hopefully creating a customer base for your hotel website.
Thus taking care of this, we place a call to action button in QloApps’s landing page.
In such a way that it guides the visitors towards making a booking.
It is an important part of the landing page that helps in the conversion.
There are various other factors which we consider in integrating call to action button to increase conversions.
Lets take a look into the factors below.
Text on call to action buttons
Text on the clickable button makes visitors aware of the outcome if they click on call to action button.
We write text on clickable buttons so that it grab visitors attention and entice them to take action.
It is written in such a manner that is big enough to read easily, but not so big that it looks gross or disturbing.
Moreover, the text conveys a clear and direct message that direct visitor to act.
Our buttons include text like, “book now”, “search now”, etc.
Thus acting as a bridge between the page your visitor is currently viewing in and the next action you want your visitors to take.
Size of call to action buttons
In web pages, the size of the call-to-action button plays a major role in attracting the attention of visitors.
You can use round in shape buttons or square edges buttons. We test shapes and after that, we find out round shape works best for use.
Hence, we are using round shape buttons. The larger button indicates the importance of the button.
Thus, we try to keep its size roughly 15-20% larger than the logo.
Placement of buttons
The placement of the target button must be on the direct path of the visitors.
So that visitor never misses it. You can also keep it on the upper half of the front page.
A way to make a call to action button stand out from the crowd is by putting it on a distinguished area.
It is more likely that the customer would find it or recall it later by positioning the call to action in a distinguished location.
We in QloApps try to keep it in a way that it follows up in a natural reading flow.
Thus, it can effectively draw the attention of the visitors and entice action.
Colour of button
Colour is an essential part of designing your website.
The “Call to Action” button should easily blend with the current colour scheme of your website.
Complementary colours provide a significant contrast.
Using them for the button “Call to Action” helps you to attract attention to it.
The perfect blend of colours of your website with a call to action button colour improves the website’s look and effect.
For QloApps we choose the colour blue as it expresses trustworthiness.
It is the third most colour use in Call to Action button and is very popular among various B2B websites because it represents trust.
We also use green colour in the call to action button as it expresses positivity give reassurance the visitors.
Way to conversion
For increasing the engagement of visitors and conversion rates integrating call to action button effectively is crucial.
The CTA button must arrange in a way which enables the flow of guest on a logical way.
Hence, allowing to smooth out the way of visitors from the landing page to the booking stage.
Thus, we try to integrate buttons in a way to make the flow smooth and align stages in the sales cycle.
How the call to action button increase conversion?
Increase the flow of revenue
The calls to action serve as transitions between the stages of the path of the customer.
We educate the consumer on what to do next, urging them to take urgent action.
The text on the button also gives hint to the customer what they will receive after clicking on it.
Thus, giving you audiences a better idea and way to proceed.
Further, it sends them the solution in an eye-catching, brightly coloured button instead of letting the viewers speculate and question how to continue.
Hence, leading them to the next step of the purchase process.
It is also the fastest path for customer’s next move, removing the need to solve a dilemma.
Thus, visitors can get want they want increases the revenue.
Directing the visitors
When we create an efficient CTA button, we create a missing piece on the website.
Thus, it encourages the customer to seize a deal.
Without a call to action button, you will not have the final hook that motivates clients to take the next step.
In pay-per-click (PPC) ads, CTAs are particularly relevant for directing visitors towards the final booking button and making a booking.
It makes it easy for visitors to know what to do next. And that is good for creating conversions.
In QloApps we integrate and create the look of call to action button in a way which will makes it easier for user to make booking.
They will easily guided though all the pages and sealing the conversions
We know that for boosting sales, creating a lasting impression on customers is vital.
Even a small miss opportunity will lead to a huge loss.
So creating a call to action button on sync and with correctly written text on them will increase sales.
And we are practicing the same with call to action buttons to increase conversions.
Please share views in the comment box.
If you want to learn about the functionality of QloApps then you can visit this link: QLO Reservation System – Free Open-Source Hotel Booking & Reservation System
In case of any query, issue or requirement please feel free to raise it on QloApps Forum