Facebook Travel Ads is amplifying the role of Facebook in the tourism industry.
The Facebook community is so strong now only a nincompoop will not leverage it to grow his business. It is in the top three highest traffic website and can have a gargantuan effect on your business.
Hoteliers also can take advantage of this platform. And Facebook Travel Ads will help them in that.
So let us check some reasons why and how hoteliers should use Facebook Travel Ads.
Facebook Travel Ads
According to Facebook itself,
Travel ads (previously dynamic ads for travel) let you automatically show ads across Facebook, Instagram and Audience Network to people who are likely to take a trip. If someone was browsing hotels but didn’t make a reservation – or if they were looking at flights but didn’t book a trip – travel ads let you target them with relevant ads based on their specific dates, destinations and other trip details.
Facebook Ads basically allow the hoteliers to deliver relevant content to their potential customers by capturing the travel-related intents.
Reasons to adopt Facebook Travel Ads
There can be numerous reasons to adopt Facebook Travel Ads in your Hotel Marketing campaign. Let us discuss some of the most prominent ones.
A dedicated marketing solution for travel
Different marketing channels are more or less optimized for the e-commerce industry that can be used to market hotels too.
But our industry is very different and this is a dedicated platform for this industry.
The hotels can retarget their potential clients on the property level. Hotel marketers can also market the hotel on the basis of region and other hotel products.
Event Tracking on the basis of your booking funnel
There are four stages of events Search, ViewContent, InitiateCheckout, and Purchase. The Facebook travel ad tracks and optimizes each of the stages.
You do not need to adjust your booking funnel in accordance with that of the e-commerce industry. The events are already defined in accordance with the Hotel Industry.
So you can target the client at each stage of the booking funnel.
These days tourism is largely governed by the millennials. And millennials believe in spending more if they get better services. Sometimes the other customer groups think the same way.
So you get a great opportunity to do some upsell via travel ads on Facebook.
When someone searches for a cheap stay in your region or rather your hotel and then you can show them ads with some better room types offering better services.
There is no wonder if the services you are offering in the more expensive room type allure your potential customer to actually make the booking.
This platform also offers you great cross-selling opportunities.
If someone makes a search for flights in your region then you can target them with ads for the hotel, car rentals, and other services in your region.
The best part is when you sell both hotel and flight-related services on your website.
Facebook travel ads also capture flight intent from your website.
So when someone books a flight on your website then you can show them ads for your hotel till their departure.
One thing that can be said for sure is that Facebook Travel Ads will return every penny you invest in it, that to with profit.
With cross-selling and upselling opportunities the chances of loss are very low.
Tips to optimize Facebook Travel Ads
Here are a few tips which can help you with Travel Ads on Facebook.
Target your Audience
Different locations appeal to different audience and so does hotels. So it cannot happen that your hotel is appealing to all kinds of travelers out there.
So first of all research and decide what kind of audience you are trying to allure. Otherwise, you will end up wasting more resources for lesser results.
Facebook let you target your audience on the basis of many parameters like their interest, career profile or company, generation, academic background, and various types of travelers.
Facebook travel ads take time to really get going. So patience is the key here. You must wait for a week or two before expecting any result.
So do not rush around, doing regular boots and pausing ads will decrease the overall yield.
The Ad Copy
The success of your campaign largely depends on your Ad Copy. So put the effort into writing your ad copy. Include images and videos in your ad copy and beautify it with a wonderful piece of text content.
Be informative with your text. Try to send your message crisp and clear to the audience. But that does not mean that you overwrite.
The next thing is the use of colors in your ad copy. You can use vibrant colors to make your ad stand out.
Shout out loud what’s special about you
Okay, if someone sees your ads then what?
In the end, it will be your services that will allure the travelers to actually make a booking. Ergo, in your ads make it very clear why are you special.
Show off the services you think are unique or at least are attractive for the guests.
A clear call to action
Call to action motivates travelers to become your customers. The CTA button is one of the most important parts of your ad copy and ignoring it can be detrimental.
They are the most important part of the buyer’s journey actually they serve as the bridge of the visitors to become customers.
Customers also want the call to action buttons. After seeing your ad copy when a traveler wants to make a booking he searches for the call to action button.
Facebook Travel Ads are to have a great significance in the travel industry just like Facebook itself holds a great significance in our lives.
So to miss such a good opportunity, we should rather try to cash it as much as we can
I hope you liked my take. I may have left some points so I expect you to drop them in the comment box. Your suggestions are also most welcomed.
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