Understanding the term social networking means increasing your business or Facebook can change the scenario of your digital marketing.
Social networking is giving a platform for every individual to expand his connections whether business or personal.
“Facebook” the name itself represents a definition of social networking.
It is accounted for as a leader of the whole concept of Social networking. In the last decade, Facebook has made numerous changes to cope up with the requirement of its user.
And so does the user-friendly platform of Facebook makes it easier for the individual to elaborate and expand its dependence on Facebook.
We can rely on this brand for our individual use and the trust build between the user and Facebook make it comfortable for the business professional to try their hands in it.
There are many significant updates on Facebook done on a very frequent basis and merging any business need with a social media platform is an overwhelming task.
Every business needs special requirements to be fulfilled on the basis of their audience, products, locations, and services.
Here we are going to discuss how Facebook can be used for Hotel marketing.
The content of your Facebook page should be relevant. It must contain every detail you want to make known to your visitors.
Add brief summary of your business page. Tell your visitors everything that you want them to be acquainted with about your business.
It must contain the most essential details of your business. Include your website link to make it easier for your fans to access your site, business address and email address, etc.
There should be a dedicated person who manages your daily posts, comments, and updates.
All feedback be it negative or positive needs to be responded to. The immediate response represents a brand cares and is ready to listen.
It is important to provide discounts and promo codes to customers. Creating special offers on your Facebook page makes a customer come back to your page to check any promotions.
You can also offer guests special discounts by encouraging them to like your page or to use check-in or location tags on photos and videos.
Such promotions can encourage guests to book with your hotel instead of others in the area.
Whenever you post something make sure that posts should be relevant to your hotel or destination to attract more people.
You can promote your page or you can invite more people to like your page by boosting your Facebook posts and for that, you need to set a budget.
Make sure while you boost the post it should reach to the correct people. You need to target such cities from where the traffic is more.
Nowadays live videos are in trend in the Facebook news feed. And videos express more information in fewer words.
It gives greater reach than a typical video post. Use them to showcase new rooms, menus, etc.
It also helps us to show guests what kind of food we serve on our property.
Facebook owns Instagram so if you wish to do some promotions on Instagram, The interaction is based on a similar strategy.
Now Instagram is a more popular platform than Facebook. Understanding the term social networking s or Facebook can change the scenario of your digital marketing.
Instagram provides hotels to showcase their main picture of its location, rooms, food, and so on.
To generate direct booking through Facebook, you need to add some custom tabs like the book now and call options now.
With the right online booking engine, you can connect your booking engine to your Facebook page so that travelers can book directly without going to your website.
Relying solely on your brand’s traditional free Facebook Page for reach simply won’t work in the current environment.
If you truly want your fans and potential new customers to see interact with your hotel, you’ll need to invest in paid ads.
Facebook has developed a robust Facebook Ads guide that helps guide your hotel into creating an optimized, purposeful campaign.
Hotels are always looking for ways to streamline and innovate their guest services practices, and Facebook Messenger now offers an inexpensive.
And simple way to accomplish this on a platform that nearly 1 billion people already use.
The setup is simple: if you have a Facebook page for your business, simply make sure your username is set, and then you can manage all messages from the admin panel of the page.
Hotel brands such as Hyatt have already begun experimenting with using Messenger to help with everything from bookings to customer service.
Individual hotels can also use it to manage guest requests and room service.
Hotels should also encourage guests to use check-ins or location tags on photos and videos.
This data is being used to build up destinations content that factors in both location tags and reviews. Facebook can change the scenario of your digital marketing.
If you want to learn about the functionality of QloApps then you can visit this link: QLO Reservation System – Free Open-Source Hotel Booking & Reservation System.
In case of any query, issue or requirement please feel free to raise it on QloApps Forum