The power of social media is boundless as it helps you reach a lot of people and spread your brand name within communities. A lot of travelers spend a good amount of time on social media while planning for trips. So hotels can use social media platforms to reach these travelers and get bookings.
Here are some ways you can implement to boost your hotel sales using the Social Media Channels:
The first thing hotels must do is create their profile and pages on most famous social channels like Facebook, Twitter and Google+ with a beautiful cover page. In this way, you’ll be presenting your hotel’s brand image.
Upload professional and visually compelling high-resolution photos and videos of your hotel on your social pages. Make online travelers feel the presence of your hotel, why it would be exciting for them to come to your hotel. To do this you can showcase images of your hotel interior, amenities, food images, well organized and cozy rooms, scenery visible from your hotel rooms, nearest tourist attractions etc.
You can also ask your previous guests to share their pictures to attract future guests. Ask them to comment and write reviews and share their experiences on your social pages. The effect of reviews is mind blowing, as reviews nowadays are seriously considered as personal recommendations.
Organize online activities such a polling, e.g. host a musical performance and ask for which band should perform at your hotel. These will prompt users to participate and many of them will come to your hotel.
You can also promote your hotel by posting about discounts, for e.g first 20 people who book before Black Friday can get a discount of 10%.
Use appropriate hashtags to attract a specific audience. This way your hotel images and content will appear to travelers surfing the social channels.
Link these social channels with your website, as linking increases rank in search engine. It also allows a large amount of traffic to move from social media channels to your website. For example if someone comes across on your social page he can visit your hotel website, and this also increases chances for him to like your pages, he will get updates.
Engage with customers online by answering their questions about your hotel or address issues of your previous guests positively. This will make them realize that you care about your guests, that you are willing to hear their thoughts and will cater them well if they arrive at your hotel. This will lead to a long lasting relationship which is an essential part of customer satisfaction.
By following these tips you can increase your hotel’s online reputation and build a trust in your brand. You need to keep one thing in mind, you may be able to attract more guests but to convert them to loyal guests you have to deliver them the best hospitality experience so that it turns into unforgettable fond memories for them.
In case you are looking to build your own hotel website then you use Qloapps. It is an open-source and free of cost hotel reservation and booking engine. The cool thing about it is that it launches your own hotel website with attractive looking landing page. You can upload high-resolution images to attract users’ attention. You can easily link your Facebook, Google+, Twitter and YouTube pages and links with the website to increase chances of online bookings.