For a few seconds put yourself in your customers’ shoes. Now imagine yourself visiting a hotel website. When the website loads a little slow it doesn’t effect much on your excitement. Then once the website loads, you scroll down to view different types of rooms that hotel provides.
After checking the rates, you select the check-in and check-out dates and plan to complete the booking process. But you find a complicated booking process which simply turns you off. What would be your next move? You have guessed it right! You would instantly move on to an OTA or a competitor website to book rooms.
This shows that travelers prefer websites that give them precise information and an effortless way to reserve rooms. So as the website is the first point of contact for customers it is vital to have a user-friendly booking process.
To have a user-friendly booking process you need to have a user-friendly online reservation system. But there are many different features to be considered when selecting a hotel reservation system. Here are those essential features that you must never compromise on:
A clear display of price and information about the room is easy on eyes. It also makes it simple for guests to understand about the rooms and help them in their booking decisions.
A calendar lets your online guests to easily decide and select the dates of their stay. It shows important information like year, month and dates and user can select a date or a range of dates for making reservations.
High-quality images of rooms do play a major role in influencing the booking decisions of guests. Through images, you can make the guests visualize the interior of the room. This also raises the bar of interest of the guests and compels them to reserve room if they like it.
Once the users have gone through the room information, price and viewing images it is vital to display a large Call-to-Action button. A large CTA like ‘Book Now’ will definitely catch the attention of users visiting the room page. The button will allow users to move forward with the booking process.
Nowadays making online payments are the preferred methods of travelers. They find it very convenient to make reservations directly on a website. Thus with a secure online payment portal, you increase the trust of users and gain their confidence in your brand.
It is a simple rule, the easier it is for travelers to reserve rooms on a website the higher are the chances of them turning into bookers. Therefore a smooth booking process must be the top priority for any hotel booking website.