Envision the following situation: An out-of-town guest arrives at your place for the purpose of a short weekend stay. How can a two-night reservation instead be elongated into a whole week?
The answer is in the making of invigorating seasonal offers which would leave even the coldest of guests hot under the collar.
Extended stays are not only a source of increased revenue but also a source of satisfied customers who feel that they are getting more value for their money.
In this article, we will consider some strategies and offers that will motivate guests to stay longer in your hotel.
Understand Your Audience’s Needs
Know what your target audience wants before you create any deals. Some families might be more interested in kids’ friendly additions while inquisitive voyagers may want loose tour packages.
Millennials and Gen Z travelers? They are not just seeking physical escape, but experiences that they can share on social media.
💡 Pro Tip: Use your property management system (PMS) to analyze past booking trends and guest preferences. This data will help you craft deals tailored to your audience.
Offer Discounts for Extended Stays
Everyone loves a good deal! Offer tiered discounts that reward guests for staying longer. For example:
- Stay 3 nights, and get 10% off.
- Stay 5 nights, get 20% off.
- Enjoy 7 nights or more and receive a free night or an additional discount.
These simple offers make guests feel like they’re saving more the longer they stay.
Add Value With Complimentary Perks
Sometimes, it’s not just about discounts—it’s about the added value. Sweeten the deal with freebies that make longer stays more appealing:
- Complimentary breakfast or dinner for extended stays.
- Free access to spa services or fitness centers.
- Guided tours, local experiences, or free airport transfers.
Guests often perceive complimentary perks as higher value than discounts, making your offer even more enticing.
Create Seasonal Experience Packages
Tie your deals to the season to make them relevant and appealing. Think beyond just accommodation—sell an experience! For example:
- Winter Wonderland Package: Includes hot chocolate kits, access to nearby ski resorts, and cozy room upgrades.
- Spring Bloom Escape: Guided hikes, picnic baskets, and discounts on local attractions.
- Holiday Cheer Bundle: Festive room décor, holiday feasts, and tickets to nearby holiday events.
Flexible Booking Options
Travelers are more likely to commit to longer stays if you offer flexibility. Highlight features like:
- Free cancellation or rescheduling.
- Late check-outs and early check-ins.
- Partial payment options for long stays.
Flexibility reduces the perceived risk for travelers and encourages them to book for longer durations.
Promote On Multiple Channels
Don’t just create a great deal—make sure people know about it! Use these channels to promote your seasonal offers:
- Social Media: Share eye-catching visuals and enticing captions.
- Email Campaigns: Send personalized offers to your loyal guests.
- Your Website: Highlight deals on your homepage with banners and pop-ups.
- Third-Party Platforms: Leverage OTAs (Online Travel Agencies) to increase visibility.
Highlight The Cost Savings
Guests love knowing they’re getting a bargain. Clearly display the cost savings of staying longer. For example:
- Save $200 when you stay 5 nights!
- Expand your weekend and get 15% off your reservation.
Use visuals like comparison charts to emphasize the value of longer stays.
Leverage Local Attractions
Collaborate with local businesses to create exclusive offers. Partner with nearby attractions, restaurants, or tour operators to offer bundled experiences. For example:
- Discounted tickets to local landmarks for guests staying 5+ nights.
- Free dining vouchers for nearby restaurants.
Guests are more likely to extend their stay if they see added value beyond your hotel.
Engage With Guests During Their Stay
Encourage current guests to extend their visit with in-stay offers. For example:
- Special rates for an extra night.
- Room upgrades for extended stays.
- Exclusive discounts on hotel amenities like spa treatments or dining.
Train your staff to identify opportunities to offer these deals during check-in or casual conversations with guests.
Showcase Success Stories
Highlight testimonials from guests who enjoyed longer stays and benefited from your seasonal deals. Social proof helps build trust and encourages new bookings.
How QloApps Can Help
Managing seasonal deals and guest preferences is seamless with QloApps. Our platform allows you to:
- Customize rates and packages for extended stays.
- Automate marketing strategies to target the appropriate audience.
- Track booking trends and adjust your offers in real-time.
With QloApps, you can maximize revenue and keep your guests returning for more.
Conclusion
Longer stays are a win-win for both hotels and guests. With the right seasonal deals, you can boost occupancy rates, enhance guest satisfaction, and create lasting memories for your visitors.
So, get creative, craft irresistible offers, and watch your bookings soar this season! Are you ready to take your seasonal discounts to the next level?
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