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How to Attract and Delight Solo Travellers in 2025

Updated 2 April 2025

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An increasing number of individuals are travelling solo, and this is expected to grow by 2025. Solo travellers enjoy discovering new places and people and enjoying their own experiences.

Solo travel has grown 42% in the last five years (Solo Traveler World), and Booking.com predicts it’ll jump another 50% by 2025 as more people embrace independent adventures.

Nevertheless, they also want to feel safe, comfortable, and welcome in the guest accommodation. 

Hotels that understand the solo traveller’s accommodation needs can capitalize on this segment and provide for the solo traveller guest stay experience. 

How to attract solo travellers

Here are some ways that can be done by hotels. 

When it comes to travelling alone, safety is key. There are a few steps hotels can take to assist solo guests in feeling safe:

  • Use smart locks and keyless entry so guests can lock their rooms using their phones or smart codes.
  • Have bright lights in hallways and common spaces so guests feel safe at night.
  • Provide 24/7 front desk support so guests can reach anyone if they need help.
  • Offer secure lockers and digital safes in rooms to protect personal belongings.

Not everyone needs a big hotel room. Some solo travellers prefer small, cosy spaces and multi-bed rooms.

Hotels can create special rooms that are comfortable and budget-friendly. These rooms can include:

  • A comfy bed and a small work desk for guests who need to work.
  • A TV with streaming services so guests can watch their favourite shows.

Hotels can also have shared spaces where solo travellers meet others in common areas. This makes it easier to meet new people and build connections.

Many solo travellers enjoy meeting new people on their trips so hotels can create friendly spaces where guests can hang out and make new friends. Some great ideas include:

  • Lounge areas and co-working spaces where guests can relax, read, or work on their laptops.
  • Group activities like yoga classes, fun activities, or city tours help guests connect.
  • Shared dining spaces where travellers can eat together and chat with others.

Technology makes life easier for solo travellers. Hotels can add smart technology to improve the guest experience, such as:

  • Mobile check-in and check-out so guests can skip long lines.
  • Chatbots that answer questions 24/7 so guests always have help.
  • Digital keys on smartphones so guests don’t need physical keys.
  • Strong Wi-Fi so travellers can work or watch movies without problems.

Solo travellers like to have experiences that feel special to them. Hotels can help by offering personalized services, such as:

  • Custom city guides based on what guests like (food tours, shopping, museums, etc.).
  • Flexible stay options, such as early check-ins, late check-outs, and day-use rooms for short stays.

Hotels can also help solo guests feel comfortable by offering small but useful services, like luggage storage, room service, and local restaurant recommendations.

Travelling alone is fun, but it can also get tiring. Hotels can offer relaxing services to help guests unwind, such as:

  • Spas, saunas, or meditation rooms for some quiet time.
  • Gyms and fitness areas where guests can exercise.
  • Outdoor gardens or rooftop lounges for a peaceful escape from busy city life.

Hotels can make solo travel more affordable by offering special deals, such as:

  • No extra fees for single guests (some hotels charge extra for solo travellers!).
  • Discounted prices for long stays to attract digital nomads.
  • Free breakfast or welcome drinks as a special treat for solo guests.

Many travellers book their stays through websites like Booking.com or Expedia, but hotels can encourage solo guests to book directly on their website by offering:

  • Lower prices or discounts for direct bookings.
  • Exclusive perks like free early check-in or free coffee.
  • Loyalty programs that give rewards for future stays.

Solo travel is becoming more popular, and hotels need to adapt to this growing trend. 

By focusing on safety, smart technology, social spaces, personalized experiences, relaxation, and special discounts, hotels can create a welcoming place for solo travellers. 

When solo guests feel safe, comfortable, and valued, they will return and recommend the hotel to others. 

In 2025, hotels that meet the needs of solo travellers will stand out and attract more bookings!

Are you ready to make your hotel a top choice for solo travellers?

QloApps helps hotels enhance safety, integrate smart technology, and personalize guest experiences to meet the needs of solo guests.

You can download and install QloApps on your system or server. 

If you have any further topics to discuss, please contact our QloApps Support Team.

Let’s make your hotel the perfect destination for solo travellers in 2025! 🚀

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